NEW YORK, Nov. 4, 2014 /PRNewswire/ — FAL Food and Beverages, a FAL Group brand, today announced that its newly launched Coco Joy Kids brand will feature characters from Walt Disney Animation Studios’ comedy action-adventure film Big Hero 6.
Coco Joy Kids is all-natural fruit-flavored, pure coconut water for kids, containing no added sugar, preservatives, or concentrates. Coco Joy Kids products featuring Big Hero 6 characters will be available at retail starting October 25, 2014. The red/white and silver 8.4 fl. Oz. (250mL) slim-line cans will be packaged as 6-packs and, in partnership with retailers, Coco Joy Kids will offer a “Buy 6 for $6and receive $6 off children’s movie tickets” promotion.
“Coco Joy Kids is thrilled to work with Disney once again—this time in conjunction with Big Hero 6,” said Tim Xenos, CEO of FAL Food and Beverages, a FAL Group brand. “Our brand launch for Coco Joy Kids this summer was a great success, and we’re excited to share this new opportunity with our retail partners in advance of the Big Hero 6 premiere. Coco Joy Kids offers a new, healthier choice to parents and their children with a refreshing, tasty beverage featuring Disney characters that children will adore.”
Coco Joy Kids and its sister brand Coco Joy offer a new approach to garnering the health benefits of coconut water. Unlike other coconut water beverages that mix the fatty, milky juice of aged brown coconuts with green coconut water, Coco Joy Kids and Coco Joy are made purely from fresh, young green coconuts from Southeast Asia. Compared to leading coconut water brands, Coco Joy products have fewer calories, less sodium, no added sugar and no preservatives, offering healthy hydration for people of all ages.
For Coco Joy sales and distribution inquiries, please contact firstname.lastname@example.org.
FAL Food and Beverages supports healthy habits through “Flavor & Life,” offering products with high-quality, natural ingredients to promote a healthier lifestyle. For more information about FAL Food and Beverages, visit www.FALHealthyBeverages.com.
Coco Joy Kids is a high quality beverage that meets Disney Nutrition Guidelines. For information on the Guidelines and the company’s healthy living commitment, visit www.thewaltdisneycompany.com/mohl.
About FAL Group
Coco Joy is part of FAL Food and Beverages, a FAL Group brand. FAL Group embraces diversity and inspires innovation in its people and partners. FAL is an international and local conglomerate of 75 companies, spanning 17 countries in the Middle East, Australia, the Americas and Europe, with a dedicated workforce of over 4500. FAL Group’s business footprint includes Healthcare, Engineering & Construction, Information Technology, Telecommunications, Aviation, Finance & Investment, Heavy Industries, Machinery & Equipment, Hotels & Resorts, Travel & Tourism, Real Estate, Food, Agriculture and Education, among others. The Group associates itself with best-in-class experts, and incubates, supports and develops cutting edge businesses within each business sector. FAL Group touches the lives of the consumer every day with a wide array of healthy food and beverage brands found in its own stores or in outlets all over the world.
About Disney’s “Big Hero 6”
From Walt Disney Animation Studios, the team behind “Frozen” and “Wreck-It Ralph,” comes “Big Hero 6,” an action-packed comedy-adventure about the special bond that develops between Baymax (voice of Scott Adsit), a plus-sized inflatable robot, and prodigy Hiro Hamada (voice of Ryan Potter). When a devastating event befalls the city of San Fransokyo and catapults Hiro into the midst of danger, he turns to Baymax and his close friends adrenaline junkie Go Go Tomago (voice of Jamie Chung), neatnik Wasabi (voice of Damon Wayans Jr.), chemistry whiz Honey Lemon (voice of Genesis Rodriguez) and fanboy Fred (voice of T.J. Miller). Determined to uncover the mystery, Hiro transforms his friends into a band of high-tech heroes called “Big Hero 6.” Inspired by the Marvel comics of the same name, and featuring breathtaking action with all the heart and humor audiences expect from Walt Disney Animation Studios, “Big Hero 6” is directed by Don Hall (“Winnie the Pooh”) and Chris Williams (“Bolt”), and produced by Roy Conli (“Tangled”). The film hits theaters in 3D on Nov. 7, 2014. For more information, check out www.Disney.com/BigHero6, like us on Facebookwww.facebook.com/DisneyBigHero6, and follow us on Twitter: www.twitter.com/DisneyAnimation.