WHITE PLANS, N.Y. — Danone Waters of America, the North American bottled water division of Danone, the global leader in better-for-you food, is pleased to announce the appointment of Olga Osminkina-Jones to the position of Vice President, Marketing.
Reporting to Danone Waters of America president Eric O’Toole, Osminkina-Jones will be responsible for leading marketing strategy and execution across Danone’s three water brands in the region, Evian, Badoit and Volvic. While focusing on re-establishing Evian’s leadership position among premium bottled waters and solidifying Evian’s relevancy with influencers and consumers, Osminkina-Jones will also be developing differentiated positioning and a go-to-market strategy for Badoit, a sparkling water brand popular in France that is quickly growing its distribution in the U.S.
With 15 years of experience in marketing and business development in the consumer packaged goods and retail sectors, Osminkina-Jones brings extensive global marketing expertise to the Danone Waters of America team. Osminkina-Jones most recently served as Senior Brand Director for Heineken where she was responsible for the overall strategy and sustained development of their flagship brand in the U.S. Previously, Osminkina-Jones served as the Global Executive Director at Estee Lauder and Senior Group Brand Manager at Procter & Gamble.
“We are thrilled to have Olga leading marketing for the Danone Waters of America team,” said Eric O’Toole President, Danone Waters of America. “As we embark on a landmark year for the company, Olga brings tremendous experience and a successful track record of invigorating brands and accelerating brand growth. Her creativity, passion and focus on results will help make our brands more visible and relevant, which supports our mission to bring Danone Waters of America premium brands to as many people as possible and drive growth.”
“I’m very proud to join the Danone Waters and lead a fine team and strategy for Badoit, Volvic and iconic Evian – which is the most recognizable water brand in the world,” said Osminkina-Jones. “I see so much opportunity to create more contemporary relevance while leveraging the history and heritage of these strong brands in today’s competitive premium water marketplace.”
Osminkina-Jones holds a Bachelor of Science in Business Administration and Marketing Management from TOURO College and a GlobalExecutive MBA from SDA Bocconi School of Management (Milan, Italy) in collaboration with Fudan University and the University of California.
Danone is an international company present on five continents. The company holds top positions in healthy food through four businesses: Fresh Dairy Products, Baby Nutrition, Waters, and Medical Nutrition. Its mission is to bring health through food to as many people as possible. Danone has over 190 production plants and around 102,000 employees. In 2013, the company generated sales of over €20 billion, with more than 50% in emerging countries. Listed on NYSE Euronext Paris, Danone is a component stock of leading social responsibility indexes including the Dow Jones Sustainability Indexes, Vigeo, the Ethibel Sustainability Index and the ATNI index.