NEW YORK, New York (November 1, 2014) – GuS – Grown-up Soda, the New York City-based line of less-sweet sodas introduces its Dry Blackberry, a 100% natural and lower-sugar alternative to mainstream sodas. Made with the juice of only ripe blackberries without any additional filler juices, and a light sweetness from cane sugar, GuS Dry Blackberry delivers a flavorful blackberry taste experience. And with only 95 calories per 12oz. bottle, it has 35% less sugar than the average 150 calorie soda.
The new flavor debuts in November in specialty and health food grocery stores, gourmet eateries, cafes and upscale restaurants. Says co-founder Steve Hersh,
“Blackberry has been a hot flavor for the last several years and our loyal consumers have been clamoring for a blackberry soda in our trademark less-sweet GuS style. Based on the overwhelmingly positive reaction we believe this will be our #1 or #2 seller.”
Available in single 12-ounce glass bottles sold in 4-pack carriers, Dry Blackberry joins the existing GuS flavors: Extra Dry Ginger Ale, Dry Cola, Dry Root Beer, Dry Meyer Lemon, Star Ruby Grapefruit, Dry Valencia Orange, Dry Cranberry Lime and Dry Pomegranate. As with all the GuS flavors, it is a distinctively dry soda that’s only lightly sweetened with cane sugar, gluten-free, caffeine-free, vegan and kosher.
The flavor has already debuted in New York, New Jersey, Connecticut, Massachusetts., Vermont and California. GuS Dry Blackberry can already be found at Eataly, Fairway Market, Whole Foods Market, Zabars and a many other fine food establishments.
Fast Facts about GuS Dry Blackberry:
- 100% natural
- Made with real ripe blackberry juice without any added filler juices
- Lightly sweetened with cane sugar
- Only 95 calories per 12-oz. bottle (others average 150 calories)
- 24g carbs. per bottle (others average 40g)
- Caffeine-free, gluten-free, vegan, kosher
About GuS – Grown–up Sodas:
Launched in summer 2003, GuS was what the husband-and-wife founders were seeking in a beverage; something not as sweet as typical sodas and juice drinks. Taking inspiration from his father, who added seltzer to everything, Steve Hersh (formerly a packaged goods marketer) and Jeannette Luoh (formerly a lawyer) crafted a line of 100% natural sodas containing real juice and extracts in distinctively dry flavors. GuS – Grown-up Soda is a product of Utmost Brands, Inc., New York, NY. More information at www.drinkgus.com.