Rooibee Roo Expands From Coast to Coast

CHERRY W BUGLOUISVILLE, Ky. — Families looking for a less sugary beverage option for kids can now purchase Rooibee Roo at all Fresh & Easy neighborhood markets in California, Arizona and Nevada and every Earth Fare stores in the South and Midwest. Houston and Dallas, Texas Kroger locations will also offer the new line of bottle rooibos tea for kids by the end of this summer. Suggested retail price is $1.15 per bottle. Rooibee Roo comes in three flavors: orange, cherry and mango. In addition to stores, families can purchase Rooibee Roo at The cost is $14.50 per case of 12 bottles, plus shipping.

“Having Rooibee Roo for sale both in stores and online is the first step to making sure it gets in the mouths of as many kids across the country as possible,” said Rooibee Red Tea Company chief tea officer Heather Howell. “Creating a healthier alternative for children has been a goal of mine since joining the company four years ago and watching the cases of tea leave our Louisville offices for stores and mouths across the country confirms the overwhelming demand from parents and grandparents for a better beverage options for kids.”

Rooibee Roo is USDA certified organic. With no fat, less than 60 calories, 12 grams of organic cane sugar, 100% vitamin C and no caffeine in each eight ounce serving, it is a drink kids enjoy and parents enjoy giving to them.

About Rooibee Red Tea Company

Rooibee Red Tea is a bottled USDA organic red tea made from the South African rooibos bush. Founded in 2009 in Louisville, Ky., Rooibee Red Tea provides a healthy, caffeine-free drink the whole family can enjoy. Under the leadership of Chief Tea Officer Heather Howell who joined the company in 2010, Rooibee Red Tea has gone from availability at at local farmers markets, customers can now purchase five unique flavors at stores in every state in the country. In March 2014, Rooibee Red Tea expanded with Rooibee Roo, a similar ready-to-drink rooibos tea just for kids. It is available for sale on and select outlets. For more information go and follow them on Facebook and Twitter.