Sipp Entering Wegmans Throughout the East Coast

PHILADELPHIA — Sipp Sparkling Organics will soon be available in Wegmans stores throughout the East Coast. The regional supermarket chain will carry Sipp’s Lemon Flower, Ginger Blossom, and Mojo Berry flavors.

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Wegmans is one of the largest private companies in the nation, operating 84 stores in New York, Pennsylvania, New Jersey, Virginia, Maryland and Massachusetts. The grocery chain continues to be family-owned and based in Rochester, New York since it was founded in 1916. With a reputation for commitment to high-quality products, Wegmans shelves are the perfect showcase for an upscale, organic beverage like Sipp.

Haddon House Food Products, Inc. will deliver the sparkling beverages to Wegmans locations.

We are proud Sipp will be offered in such a remarkable grocery chain such as Wegmans,” said CEO/Founder, Beth Wilson-Parentice. “As consumers seek out healthier beverage options we are excited to introduce our brand to Wegmans customers.

Sipp is scheduled to become available in Wegmans at the end of October 2014.

In addition to Wegmans, Sipp can be found on the East Coast in retail stores including Whole Foods, Fairway Markets, Food Emporium, Mrs. Greens, Moms Organic Market, Roche Bros., and many more. On the West Coast, Sipp is available in Bristol Farms, Andronico’s Community Markets, BevMo!, Mollie Stones, and many specialty stores and cafes.

Cascadia Managing Brands assists Sipp with their sales and marketing efforts.

About Sipp Eco Beverage Co.

In late 2009, Beth Parentice set out to create a new, healthier soda alternative. After many months of mixing, testing and tasting, Sipp debuted at the Natural Products Expo in Boston and unveiled a brand new line of organic sparkling beverages sweetened with agave. Sipp has received celebrity endorsements as well as awards including Best Beverage of 2011 in Beverage World Magazine. Sipp has also been featured in FOOD & WINE Magazine as well as Martha Stewart’s Whole Living Magazine. Bottles of Sipp can be found in areas where the consumer is looking for unique flavorful healthier alternatives, such as organic restaurants, markets, and cafes. for more information and where to find Sipp near you.

About Wegmans

The Wegman family in Rochester, New York founded Wegmans supermarket in 1916. Wegmans is a privately held, family-owned company with 84 locations on the East Coast. Wegmans offers more products than most grocery stores, with the largest Wegmans location offering nearly 70,000 products including fresh-caught seafood, deli products, imported cheeses, international foods, and other grocery and household items. Visit for more information.

About Cascadia Managing Brands

The Experienced View.  Ramsey, New Jersey based beverage consulting firm Cascadia Managing Brands offers deep expertise across all key functions and areas of the beverage industry. We are directly responsible for strategies and programs that helped brands leaders become brand leaders.

Cascadia Managing Brands helps brands reach critical mass faster, cheaper, better, and smarter. From business plan development to the actual execution of the plan, from strict consulting advice to managing your sales, marketing and operational plan; Cascadia Managing Brands is the outsourced resource for large and small beverage companies alike.

Cascadia Managing Brands has over 75 plus years of food and beverage experience including Evian, Snapple, PepsiCo, Nabisco, Nantucket Nectars, Carvel, Fresh Samantha (Odwalla), Naked Juice, The Switch, Clearly Canadian, Zico, Hint, RealBeanz and many more.

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