PRESTON, Wash. — Sparkling ICE® sparkling mountain spring water, part of the TalkingRain® portfolio of beverages, is excited to announce an alliance with DreamWorks Animation surrounding the summer release of How to Train Your Dragon 2, the highly-anticipated second installment in the popular franchise.
Leading up to the June 13th premiere, Sparkling ICE will commence a retail activation featuring custom displays including an augmented reality application for consumers to interact with dragons at point-of-sale in Walmart stores. How to Train Your Dragon 2 features an incredible ice-breathing dragon whose wintry blast truly puts the “ice” in Sparking ICE! The activation will run through June.
As part of the promotion, Sparkling ICE will activate a social media sweepstakes for consumers to “Win a Home Town Screening.” One winner and 100 of their friends will enjoy a private showing of How to Train Your Dragon 2 at their local theater, including concessions. Fans can “enter-to-win” via Facebook through June 20th, and the winner will be announced on June 23rd. (Must be 18+ to enter or 13+ with parent/guardian permission. Theater subject to availability. United States-only.)
“We are extremely excited to be a part of this beloved franchise as our first foray into Hollywood,” says Kevin Klock, CEO of TalkingRain Beverage Co. “Our consumers are fans of How to Train Your Dragon, a fun, family-friendly franchise, and will be thrilled to enjoy Sparkling ICE together with the film. We are delighted to partner with Dreamworks Animation to bring both the retail activation and social media sweepstakes to our fans, and we look forward to the premiere.”
For more information about Sparkling ICE, visit the website at www.SparklingICE.com. For more information about the “Win a Home Town Screening” sweepstakes, visit the Sparkling ICE Facebook page atwww.facebook.com/SparklingICE or search for the hash tag #fireandicesweepstakes
About Sparkling ICE® Beverages
Sparkling ICE has made a great tasting, refreshing, zero-calorie beverage Perfectly Possible™. Combining naturally flavored mountain spring water, fruit juice, vitamins and antioxidants, Sparkling ICE offers a bold, flavored, lightly-carbonated beverage that appeals to all age groups. Available in eleven refreshing flavors: Black Raspberry, Orange Mango, Pink Grapefruit, Kiwi Strawberry, Coconut Pineapple, Pomegranate Blueberry, Peach Nectarine, Lemon Lime, Crisp Apple and new in 2014 Cherry Limeade and Strawberry Watermelon. Sparkling ICE Lemonades®, launched in 2013, are available in six refreshing flavors: Classic Lemonade, Strawberry Lemonade, Raspberry Lemonade, Lemonade with Tea and new in 2014, Peach Lemonade and Mango Lemonade. Sparkling ICE can be found in retailers nationwide. Sparkling ICE is part of the TalkingRain family of beverages, and retails for $1.19-$1.29. To locate Sparking ICE visit www.sparklingice.com.