Welch’s Introduces Farmer’s Pick

Farmers Pick by WelchsCONCORD, Mass. — From the family-farmer owned company that knows farm-fresh flavor best comes new Farmer’s Pick by Welch’s—an innovative line of 100% juices that brings fresh-picked fruit taste to the juice aisle. Available in Concord grape, Mango and Blackberry flavors, Farmer’s Pick contains nothing artificial and delivers an authentic fruit taste experience. Unlike most 100% fruit juices in the shelf-stable juice aisle, Welch’s new line contains unfiltered juice, which provides body, aroma and flavor, and brings more real fruit goodness to every glass.

“We know from listening to consumers that they are looking for a variety of beverage options – including juices that taste just like the fruit they’re made from with no artificial ingredients or preservatives,” said Brad Irwin, CEO of Welch’s. “Farmer’s Pick connects what the consumer wants with what we can deliver.”

Welch’s understanding of fruit flavor comes from more than 100 years of grape expertise. Welch’s 100% Grape Juice is made with Concord grapes, grown in North America by Welch’s family farmers, that are picked at their peak of freshness and pressed into juice within eight hours of harvesting. Welch’s is taking that understanding of how best to capture and preserve fresh from the farm flavor, and bringing it to Farmer’s Pick. And Welch’s family farmers are thrilled to be bringing a taste of their grapes to consumers in a new way.

“Farmer’s Pick gives us a great sense of satisfaction to be able to share the fresh taste of the produce we love with other families,” said Jen Bixby, a Welch’s family-farmer owner. “We wish we could take every Welch’s customer out to the field and give them a taste of what we put so much time, energy and pride into. With Farmer’s Pick, it’s like we’re doing that with every glass.”

In addition to using unfiltered juice, Welch’s uses cold kettle batching to bring the fresh-picked fruit flavors of Farmer’s Pick to life. When batching the juice, Welch’s keeps the kettles cool to help preserve the delicate flavor and aroma of the fruits used to make the juice. And Welch’s uses no preservatives, no artificial flavors, synthetic colors or ingredients, making Farmer’s Pick perfect for those looking for authentic fruit flavor and variety with nothing artificial.

“Farmer’s Pick, like all 100% juices, contains no added sugar and delivers one serving, or half a cup, of fruit in every four-ounce glass,” said Casey Lewis, MS, RD, and Welch’s Health and Nutrition Lead. “This new addition to the Welch’s family is a delicious and nutritious juice you can feel good about enjoying with your family.”

Farmer’s Pick is available nationally in the juice aisle in 46-ounce bottles, at a suggested retail price of $3.29. For more information on Farmer’s Pick by Welch’s, visit farmerspickbywelchs.com.

About Welch’s® Headquartered in Concord, Massachusetts, Welch’s is the processing and marketing subsidiary of the National Grape Cooperative. Welch’s is owned by 1,000 family farmers across America and in Ontario, Canada, who make up this cooperative and who grow the delicious and inherently healthy Concord grape used in Welch’s juices and other grape-based products. Welch’s is committed to research and development that will meet the growing demand for products that address consumers’ health and nutrition needs. Welch’s products are sold throughout the United States and in approximately 50 countries around the globe. Welch’s is an Equal Opportunity Employer- Minorities/Female/Disabled/Veterans. For more information on Welch’s visit welchs.com.