NEW YORK — Last week, WTRMLN WTR (Watermelon Water), the delicious debut beverage from World Waters, proudly opened the doors of its first retail shop in the heart of Soho, New York. With National Watermelon Day (Sunday, August 2nd) just around the corner, the grand opening celebration served to expose the public to the purity of their 100% cold pressed watermelon juice and unveil the next level of hydration in the performance beverage category.
Attendees dined on bite-sized watermelon cubes topped with various seasonings, including cayenne pepper and fresh lemon juice, paired with samples of their signature WTR to visually deconstruct the simplistic, no-additives ever ingredients found in their original WTRMLN WTR and WTRMLN LMN (Watermelon Lemon) varieties.
Guests were welcomed by watermelon-suit clad dancing beauties, the WTRMLN Babydolls, serving the above mentioned cold treats and samples, accompanied by a live drumming crew who kept the grand opening party going into the evening.
Located at 187 Spring Street, the store is now officially open Monday-Sunday from 8AM to 8PM to serve all of your hydration needs for $5.39 a pop.
For more information or to try out a sample of WTRMLN WTR please contact Anna Maclellan at Anna@azionepr.com