LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC®, announces that a new partnership with Davis Beverage Group offers the brand access to more than 1,500 stores in Central and Eastern Pennsylvania, including Harrisburg Allentown and Bethlehem. The agreement also includes parts of Western New Jersey. Davis Beverage is offering its grocery, convenience and specialty stores the core lineup of Xenergy energy drinks, popular among active adults for its sugar- and calorie-free makeup.
This new relationship offers the brand potential shelf space in major grocery and convenience stores such as Giant® Food Stores, Wawa and Wegmans, as well as exposure to a range of smaller mom and pop stores and third-party retailers in the region, many of which are looking to brands like Xenergy to deliver product offerings that appeal to active, health-conscious consumers. This builds on the distribution success XYIENCE Xenergy already enjoys with a range of leading convenience stores in the region such as APlus® at Sunoco.
“Davis Beverage Group is an ideal partner for XYIENCE because of its ability to provide deeper penetration to a wide range of large and small retailers,” said Marc Calderone, XYIENCE’s east coast sales division manager. Calderone notes that this Davis Beverage partnership establishes consistency in the Xenergy distribution system coverage for Pennsylvania and parts of New Jersey.
About XYIENCE (pronounced zy-ince)
Headquartered in Las Vegas, XYIENCE’s sports nutrition products, which include Advanced Protein Complex, Pre-Workout Booster and Thermogenic Fat Burner, among others are designed to support an active and healthy lifestyle. The brand’s flagship product is Xenergy (pronounced zen-er-gy) –the official energy drink of the Ultimate Fighting Championship® (UFC®). Launched in 2006, Xenergy is the first energy drink created by a nutrition company and the fastest growing brand in its category. Xenergy is a sugar-free, zero-calorie beverage that is made with all-natural flavors and colors. Xenergy energy beverages are available in Frostberry Blast, Cran Razz, Fruit Punch, Mango Guava, Blu Pomegranate, Cherry Lime, Tangerine and Melon Mayhem. The Xenergy energy family also includes: Xenergy + Lemonade Pineapple and Raspberry and Xenergy + Tea Honey Ginseng and Raspberry Acai. Xenergy + Hydration Grape and Tropical Punch are non-caffeinated beverages fortified with electrolytes and a blend of B vitamins.
Find these and other sports nutrition products from XYIENCE online at www.xyience.com, or at a retailer near you. Or connect with XYIENCE on Facebook, Twitter and YouTu