HOUSTON, May 18, 2015 (GLOBE NEWSWIRE) — Avanzar Sales and Distribution, a subsidiary of Level 5 Beverage Company (Level 5) and Level 5’s parent company, Minerco Resources, Inc. (OTC:MINE), announced that it finalized the partnership to become the official distributor for 9 out of 10 Southern California Counties for Outlaw Energy in the Southern California region. Outlaw Energy was established by Lance Collins, founder of successful beverage brands including FUZE, NOS Energy, Body Armor, and CORE Naturals.
“The energy drink category is one of the most attractive segments in the beverage space given its fast growth and high margin. It’s about $10.2 billion or about 8 percent of the total liquid refreshment beverages (LRB) in the US and has generated a robust 25.2% average volume growth rate over the past 10 years, far surpassing every other beverage category,” said Collins. “We are thrilled about the potential of our brand, Outlaw Energy, and the partnership with Bill Juarez and his Avanzar team. They are well recognized as long-time experts in the energy drink category as well as experienced brand builders.”
Avanzar is a leading full service broker and distributor of world-class consumables and products. With a current client base of over 5,300 retail locations, Avanzar will be responsible for the sales and distribution of Outlaw Energy to retailers within Southern California from Santa Barbra to San Diego.
“We are delighted to begin our partnership with Outlaw Energy and very eager to roll the product into our network and our recently launched Merchandising and Sampling Department,” said Bill Juarez, the President of Avanzar. “Lance Collins is one of the foremost beverage innovators of the past 20 years with a near flawless track record of success. His newest offering, Outlaw Energy, is an impressive new brand within a proven category, and we are confident we will see this product do well in the SoCal Market this summer.”
“This is an extraordinary and significant partnership for our company and is made possible by Bill Juarez and the Avanzar team,” said V. Scott Vanis, Minerco’s Chairman and CEO. “Between Lance Collins’ expertise and indisputable success in the beverage space and Avanzar’s proven ability to nurture emerging beverage brands, we are confident Outlaw Energy will reach shelves at an aggressive pace.”
About Outlaw Energy
Outlaw Energy taste great, contain caffeine and 100% RDI of complex B vitamins coupled with other ingredients to give the product a powerful functional benefit. The Outlaw trademark brings cutting edge branding and marketing to the energy drink business. The Company’s strategy is to create an outdoor/country heartland life style utilizing a country music platform. www.drinkoutlaw.com
Headquartered in Brea, California, Avanzar Sales and Distribution specializes in working with early stage, fast moving consumer brands to develop and implement sales and distribution strategies. The Company operates a full service brokerage, which includes account management, trade development and logistics services as well as in house DSD operations throughout Southern California. Avanzar distributes products to some of the most trusted retailers in the United States, including Kroger, Albertsons, HEB, Golub (Price Chopper), Whole Foods, Walgreens, 7-Eleven, Tesoro, Circle K, Chevron, Kmart, Walmart, Stater Bros., Gelson’s and Winco. www.avanzarsales.com
About Minerco Resources, Inc.
Minerco Resources, Inc. (OTC:MINE) is an emerging growth company specializing in the food and beverage industry. Its portfolio of companies include Level 5 Beverage Company, Inc. (Level 5), Avanzar Sales & Distribution, LLC and The Herbal Collection(TM). Level 5 is a specialty beverage company that develops, produces, markets and distributes a diversified collection of forward-thinking, healthful consumer brands. Level 5 brands include VitaminFIZZ(R), Vitamin
Creamer(R) and Island Style(TM). http://minercoresources.com