HAMILTON, N.J., May 29, 2015 /PRNewswire/ — Bai Brands, the leader of the “Good Beverage” movement, offering a line of great tasting, good-for-you beverages infused with antioxidants is continuing its “bevolution” nationwide this summer as the title sponsor of the GRAMMY award winning Zac Brown Band’s 2015JEKYLL + HYDE North American Stadium Tour. For the past 5 years, Bai has been changing the way the world drinks providing consumers a tasty assortment of flavored and sparkling waters that contain only 5 calories, are naturally sweetened and are infused with antioxidants. Bai is encouraging its “bai-liever” community to live their #flavorlife via a variety of unique opportunities to enjoy Zac Brown Band’s summer tour. The band embarked on tour May 1st in support of their latest studio album JEKYLL + HYDE, which marked the band’s third consecutive #1 debut on the Billboard 200.
“I am a big fan of the band’s music and have marveled at how they cross over different genres with such apparent ease. Zac Brown Band stands out as an authentic band that has disrupted the music industry just as we at Bai have done for the beverage industry with our creation of great tasting beverages and that are also good-for-you. The band’s latest album JEKYLL + HYDE is another example of how Zac Brown Band are breaking new ground in the music industry and we are so proud to be a part of their journey,” says Ben Weiss, Bai’s Founder and CEO.
In addition to sponsoring the tour, Bai will partner with Zac Brown Band to deliver an exciting drink recipe contest through social media platforms mid-summer, bringing consumers along for the “bevolution” ride. Participants will be asked to create a Bai-based cocktail or “mocktail” inspired by a song from Zac Brown Band’s newly released JEKYLL + HYDE. The lucky winner will be chosen by the band and Southern Ground Executive Chef Rusty Hamlin, and will receive a one-of-a-kind VIP experience that includes meeting the band.
To add even more flavor to the recipe contest, Bai will feature in select grocery stores the opportunity for Zac Brown Band fans to receive a free song download from JEKYLL + HYDE with the purchase of any three Bai beverages. In addition, a portion of each bottle sold will be donated to Camp Southern Ground, a camp founded by Zac Brown whose mission is to create unforgettable outdoor experiences for children of all abilities.
For further information on the Bai Brands and Zac Brown Band partnership, please visit www.DrinkBai.com.
About Bai Brands
Bai Brands is a line of innovative antioxidant-infusions, including Bai5 and Bai5 Bubbles. Founded in 2009 by 20-year beverage industry veteran Ben Weiss, Bai Brands seeks to resolve the diet dilemma through a variety of good-for-you beverages that are all natural, contain just 5 calories and are infused with antioxidants but do not sacrifice on taste. Ben worked to create delicious, refreshing beverages by combining fresh exotic juices, white tea extract and natural sweeteners. The original Bai5 now comes in 10 thirst-quenching flavors. In 2014, Bai Brands introduced Bai5 Bubbles, a sparkling enhanced water to complement its original collection, that comes in 7 flavors. Bai Brands will launch Bai Antiwater, an antioxidant-rich purified water beverage, in summer 2015. Bai Brands is distributed by Dr. Pepper Snapple Group. The company continues its “bevolution” in markets nationwide, encouraging its community to live their fullest #flavorlife. Bai Brands was named one of Inc.’s 5000 fastest-growing private U.S. companies in 2014, as well as one of America’s 20 Most Promising Companies by Forbes in 2015. For more information on Bai Brands, visit www.DrinkBai.com.
About Zac Brown Band
Three-time GRAMMY winners and multi-platinum artists Zac Brown Band have become one of music’s most heralded acts. Their latest album JEKYLL + HYDE, out now on Southern Ground Artists/John Varvatos Records/Big Machine Label Group/Republic Records, marked the band’s third consecutive #1 debut on the Billboard 200 chart. Together with their three platinum-selling albums, Uncaged, You Get What You Give, and The Foundation, and their 2013 project The Grohl Sessions Vol. 1, the band has sold over seven million albums to date. On the radio, the band has earned a historic series of thirteen #1 hit radio singles and became only the second artist to top both the country and active rock formats. Zac Brown Band are currently out on their largest North American Stadium Tour to date which includes two history making performances – a first ever three-night run at Fenway Park, and the first ever concert at Coors Field. Additional stadiums includeWrigley Park, Nationals Park, Citi Field, Comerica Park and Citizen’s Bank Park. Zac Brown Band is managed by ROAR, a Beverly Hills-based artist and brand management company. The band is also represented by CAA, public relations firm Shore Fire Media and strategic digital marketing agency Girlilla Marketing. Additional information can be found at http://www.zacbrownband.com.