AUSTIN, Texas, May 12, 2015 /PRNewswire/ — The War Against the Machines is coming to beverage aisles across the nation. Big Red, America’s original and best-selling red soda, today announced its partnership with Paramount Pictures to support the upcoming July 1 theatrical release of Paramount Pictures and Skydance Productions’ “Terminator Genisys” starring Arnold Schwarzenegger, Jason Clarke, Emilia Clarke and Jai Courtney. The collaboration between the nation’s sixth-largest soda company and the reset of the blockbuster action movie franchise will focus on driving awareness for “Terminator Genisys” in retail channels and social media.
Beginning May 18, “Terminator Genisys” fans looking for a “Deliciously Different” taste can take home limited-edition Big Red and Big Red Zero products that feature the movie’s main characters, including Sarah Connor(Emilia Clarke) and the T-800 and T-1000 Terminators. Additionally, select markets will also be introduced to Big Red Vintage Reset, a “Terminator Genisys”-inspired version of Retro Big Red, which is made with pure cane sugar. The limited-time Big Red Vintage Reset will come exclusively in a16-ounce aluminum can, a first-time offering for any Big Red flavor within the brand’s 78-year history.
“Aligning Big Red with ‘Terminator Genisys’ gives the brand a tremendous opportunity to reach consumers who have followed the franchise since the beginning, as well as Millennials who might be experiencing the thrill of a Terminator movie on the big screen for the first time,” said Thomas Oh, senior vice president of marketing for Big Red, Inc.
“This Big Red campaign with the cool, limited-edition cans and packaging featuring characters from ‘Terminator Genisys’ is an excellent way for us to build fan excitement for the movie at retail stores nationwide,” said LeeAnne Stables, executive vice president of worldwide marketing partnerships for Paramount Pictures.
To promote the partnership on social media, Big Red has teamed up with the popular video messaging app Dubsmash to host the Big Red #Dubinator contest beginning June 6 at BigRed.com/Terminator. The contest will award one participant with an exclusive Terminator experience that includes a behind-the-scenes tour of Paramount Pictures Studios and a meet-and-greet with members of the “Terminator Genisys” production team.
Dubsmash, which has been downloaded more than 20 million times since its Nov. 2014 launch, allows users to record “selfie videos” of themselves lipsyncing to popular audio clips – like movie quotes – and then share the resulting video on social media. Additionally, Big Red and “Terminator Genisys” fans can win exclusive, co-branded merchandise via an online sweepstakes at BigRed.com/Terminator.
Paramount Pictures and Skydance Productions present “TERMINATOR GENISYS.” When John Connor (Jason Clarke), leader of the human resistance, sends Sgt. Kyle Reese (Jai Courtney) back to 1984 to protectSarah Connor (Emilia Clarke) and safeguard the future, an unexpected turn of events creates a fractured timeline. Now, Sgt. Reese finds himself in a new and unfamiliar version of the past, where he is faced with unlikely allies, including the Guardian (Arnold Schwarzenegger), dangerous new enemies, and an unexpected new mission: to reset the future. Starring Arnold Schwarzenegger, Jason Clarke, Emilia Clarke, Jai Courtney,J. K. Simmons, Dayo Okeniyi, Matthew Smith, Courtney B. Vance and Byung-Hun Lee.
Produced by David Ellison and Dana Goldberg. Written by Laeta Kalogridis & Patrick Lussier. Directed by Alan Taylor.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
About Big Red
Big Red, Inc. is one of the top 10 beverage companies in North America with a history dating back to 1937. Along with Big Red®, recognized as the number-one selling red soda, Big Red, Inc. also markets beverage brands Big Red Zero®, Big Blue®, Big Peach®, Big Pineapple®, NuGrape®, and Nesbitt’s® products. Distributed widely throughout the Dr Pepper Snapple Group, Independent Bottlers and Pepsi Beverages Company, consumers across the country enjoy Big Red, Inc.’s beverages. For more information, please visit www.bigred.com.
About Skydance Productions
Skydance Productions tells big stories and creates immersive worlds, producing narratives that span film, television, games and more. Skydance is currently in post-production on a reset of the TERMINATOR franchise, TERMINATOR GENISYS, to be released on July 1, 2015.