GoodBelly Introduces New Line of Probiotic Protein Shakes

BOULDER, Colo. (Dec. 1, 2015) – GoodBelly, a line of delicious probiotic drinks formulated for daily digestive health, today unveiled GoodBelly Protein Shakes, a new line of multi-functional beverages designed to help power your day, the natural way.* Packed with 15 grams of plant-based protein to nourish the body and 40 billion live and active probiotic cultures to support digestive health, GoodBelly Protein Shakes are available in three juicy flavors: Tropical Coconut, Green Power and Triple Berry.

GoodBelly Protein Shakes feature the same well-researched and highly efficacious probiotic strain used in the brand’s existing line-up, Lactobacillus plantarum 299v (LP299V®), which can withstand the stomach’s acidic environment, allowing it to reach the digestive system and positively support digestive health when consumed daily.*


“Today’s consumer seeks foods and beverages that deliver multiple solutions, so we wanted to offer a powerful protein option to satisfy those needs, packing our first multi-functional beverage with the same digestive benefits as our existing probiotic drinks, and adding a beneficial 15 grams of plant-based protein,” said Alan Murray, CEO of GoodBelly. “We know consumers are busy, whether a working professional, parent or athlete, who want an easier way to get a daily dose of digestive health support, plus powerful plant-protein in a convenient on-the-go bottle.”

Probi Digestis’ LP299V has sustained more than 20 research trials over two decades. GoodBelly Protein Shakes contain 40 billion live and active cultures per bottle, in addition to chickpea protein. Ideal for active consumers, athletes, or anyone who needs an on-the-go protein boost. Like all other GoodBelly products, GoodBelly Protein Shakes are Non-GMO Project Verified, dairy-free, soy-free, vegan and kosher. The new drinks will be available at Sprouts Farmers Markets in December, and additional retailers nationwide in February 2016 with a suggested retail price of $3.49 per 15.2 oz. bottle. Flavor details include:

  • Tropical Coconut: Smooth and tropical, this vibrant shake will have your taste buds dancing from the flavors of bananas, coconut and passionfruit.
  • Green Power: A delicious blend of good-for-you greens, including spinach, alfalfa grass and spirulina, this healthy shake is balanced by the sweetness of apples, pears and bananas.
  • Triple Berry: Refreshingly juicy, this berry-licious beverage is a sweet fusion of strawberry, blueberry and blackberry.

GoodBelly Protein Shakes are the latest innovation from the brand, following the recently released GoodBelly Grab&Go. To learn more about GoodBelly, please visit, or follow us on Facebook, Twitter and Instagram. For delicious recipe ideas, check out the GoodBlog.

GoodBelly drinks are available nationwide in the refrigerated section of grocery, natural and specialty retailers, including Whole Foods Market, Safeway, Kroger, Sprouts Farmers Market, King Soopers, Ralph’s, The Fresh Market, Hannaford, Vitamin Cottage, Wegmans and more.

About GoodBelly

Founded in 2006, GoodBelly is a line of delicious probiotic drinks and supplements formulated to help people live better through healthier digestion. Each offering within the GoodBelly portfolio contains the highly efficacious and well-studied probiotic strain, Lactobacillus plantarum 299v (LP299V®), which has been scientifically shown to help establish intestinal balance and can support overall digestive and immune health when consumed daily.* The company offers a comprehensive line of delicious and functional beverages and capsules to support digestive health, including its Multi-Serving Cartons, PlusShot, SuperShot, StraightShot and Probiotic Supplement. The supplements may be found online exclusively at

*Some studies suggest GoodBelly’s probiotic strain may help balance the bacteria in your gut when consumed daily as part of a nutritious diet and healthy lifestyle. GoodBelly is a food product and not a treatment or cure for any medical disorder or disease. If you have any concerns about your digestive system, please consult with a health care professional.

At time of manufacture. Storage conditions may affect the number of live and active cultures. Store in a cool, dry place.