DENVER, Jan. 21, 2015 /PRNewswire/ — Today, Impact Beverage LLC announced the launch of its new product, HeadOn, a breakthrough athletic supplement that changes the way athletes and active individuals approach strenuous activity.
HeadOn restores, replenishes and repairs at a cellular level with a trifecta of antioxidants, electrolytes and micronutrients. Through its proprietary formulation, HeadOn provides the body with what it needs before, during and after any athletic pursuit to help recover and rebuild for overall improved performance.
“Science shows that simply rehydrating with an everyday sports drink is not enough for today’s athletes,” said Terry Sperstad, CEO of Impact Beverage LLC. “Sports and athletic activities have evolved over the years, but sports supplements haven’t kept pace. HeadOn is the result of years of collaboration and millions of dollars in R&D testing to design the most effective and scientifically-proven fuel for athletes putting their bodies to the test.”
HeadOn’s advanced patented formula was developed with leading scientists and sports medicine doctors. The ingredients contained in the formulation were tested in multiple studies with the U.S. Department of Defense.
“HeadOn was developed with ingredients tested in a study with the Marine Corps. Participants who used the supplement showed improved recovery throughout the study,” stated Dr. Gerald Haase, Chief Medical Officer of Impact Beverage LLC.
HeadOn is supported by a renowned medical advisory board, chaired by Dr. Haase. Dr. Haase is known for his role in the development of novel strategies for antioxidant micronutrient therapy. Other members of the advisory board include Dr. Julian Bailes and Dr. Jeffrey Jones, both well-respected clinicians and researchers in the field.
Intense physical activity naturally breaks down muscles and produces excessive free radicals, stressing the body. HeadOn is specifically engineered to provide more than just simple hydration so athletes can train smarter and recover faster following strenuous activity.
- HeadOn restores antioxidants necessary to reduce oxidative damage from strenuous athletic activities.
- HeadOn replenishes electrolytes that assist the body in staying hydrated.
- HeadOn repairs with micronutrients that support the body’s ability to reduce inflammation and oxidative stress related to strenuous athletic activity.
HeadOn’s proprietary blend of dietary and endogenous antioxidants, electrolytes and micronutrients – including vitamins A, D, E, C, and B complex vitamins, along with potassium, zinc, and magnesium – is formulated to provide the following benefits:
- Diminish effects from active exertion;
- Decrease oxidative stress;
- Sustain hydration at an optimal level;
- Improve repair after strenuous activity; and
- Support reduction of inflammation that naturally occurs during exercise.
In addition to its functional benefits, HeadOn is made with no artificial flavors, sweeteners, high-fructose corn syrup, colors or preservatives. Launching initially at select independent grocery stores, drug stores, convenience stores, and gyms in Colorado, HeadOn will roll out in other U.S. markets through 2015. The product is available in four delicious flavors: Fruit Punch, Orange Mango, Lemon Lime and Blueberry Pomegranate.
About Impact Beverage LLC: Impact Beverage is a Functional Beverage company headquartered in Denver, CO, that is bringing smarter products to athletes with its truly disruptive innovation of HeadOn. Each bottle of HeadOn™ is formulated with antioxidants, electrolytes, and micronutrients to restore, replenish and repair – offering athletes smarter fueling for their training. Impact Beverage is led by a world class team of executives with years of experience in beverages, sports medicine, and pharmaceuticals in some of the top companies in the Fortune 50. Impact Beverage is also supported by a renowned advisory board of doctors with current and past ties to the NBA, U.S. Soccer Federation, NASA and professional, collegiate and youth football.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.