WINSTON-SALEM, N.C.–(BUSINESS WIRE)–Krispy Kreme (NYSE:KKD) today announced that three of its ready-to-drink iced coffee flavors – mocha, vanilla and caramel – are now available in the refrigerated section and beverage aisles of participating grocery, convenience and mass merchants stores nationwide. These flavors are available in individual 10 oz. or take home 32 oz. sizes.
“These are the same great-tasting iced coffees that were recently rolled-out at Krispy Kreme shops around the country,” said Mark LaBrecque, Krispy Kreme Vice President of Marketing, CPG and Licensing. “These iced coffees quickly developed a following and we’re happy to be able to meet the increasing demand through our partnerships with nationwide retailers.”
The delicious iced coffees, which were developed and distributed through a licensing partnership with International Marketing Systems LTD brokered by Krispy Kreme’s licensing agency Brand Central, mark the latest achievement for Krispy Kreme’s growing consumer packaged goods business.
“Over the past year we have made more Krispy Kreme products available to our fans around the country,” said LaBrecque. “From recently launched Krispy Kreme K-Cup® packs, Danishes and now ready-to-drink iced coffees that complement our Original Glazed® and other doughnuts, we have a range of offerings for every Krispy Kreme fan conveniently available in retail locations around the country.”
About Krispy Kreme
Krispy Kreme is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped organizations raise millions of dollars in needed funds. Krispy Kreme has more than 1,000 retail shops in 24 countries. Krispy Kreme is listed on the New York Stock Exchange (NYSE: KKD). For more information about Krispy Kreme visit www.KrispyKreme.com. Also visit us on Facebook at www.Facebook.com/KrispyKreme, on Twitter at www.Twitter.com/KrispyKreme, and on Instagram atwww.Instagram.com/KrispyKreme.
International Marketing Systems Ltd, based in Shelton, CT, is a sales, marketing, and global supply chain organization dedicated to bringing quality, value, and innovation to consumers on behalf of our brand and retail partners in the food and beverage industry for over 30 years. To learn more about IMS or Krispy Kreme Iced Coffee please contact Christina Prete at 203-447-1938
About Brand Central
Brand Central LLC is a premiere global brand consultancy that provides comprehensive business solutions in the areas of brand extensions, brand creation, and brand acquisitions to some of the world’s most recognized brands, including: Dr. Pepper Snapple Group, Cupcakes and Cashmere, Dwell Magazine, Master Chef, Krispy Kreme Doughnuts, and many more. For additional information please contact Ross Misher at (310) 268-1231 or visit www.brandcentralgroup.com