NYSW Beverage Brands Names Paul O’Donnell Vice President of Sales, Launches Mango Guanabana Energy Flavor

vblast_acaiNew York Spring Water (NYSW Beverage Brands, Inc.) announced today that Paul O’Donnell, of Arizona Beverage Company, will be appointed Vice President of Sales as the company continues to expand distribution across the globe.

In this role, O’Donnell will bring his extensive experience as a leader in the beverage industry to manage sales initiatives and drive strategic partnerships for the label’s flourishing accounts, including VBlast Vitamin Water a spring water-based beverage, known for its smart cap design that releases fresh flavor and vitamins to health-minded consumers.

“Paul has a proven track record of success in the beverage industry and is dedicated to enhancing relationships that match our drive for innovative, fresh products,” said Luke Zakka Vice President of Operations. “He brings strong leadership to our team and I look forward to working with him as we continue to expand operations.”

Prior to VBlast, Paul spent over 14 years as a Vice President with Arizona Beverage Company overseeing various departments in sales. He has previously held executive positions with Apple & Eve and Nantucket Nectars, as well as 10 years with CSD Companies.

“I am thrilled to join New York Spring Water and to build on the success the company has chartered so far,” said O’Donnell. “This company holds high standards for beverage quality and I look forward to delivering even more value to our customers and business partners.”

The internal expansion reflects the company’s rapid growth as an innovative leader in the industry and also comes with the announcement of a new flavor to VBlast’s energy drink line, Gator Pit. Due to popular demand, Mango Guanabana will hit shelves this summer, June 1st 2015, with a wave of savory juiciness, bringing thirsty customers a boost of energy and refreshing vitamin-filled hydration.

For more information on buying, distributing or retailing VBlast and New York Spring Water’s other no-calorie products, visit www.newyorksprings.comor call (212) SPRING-W.

NYSW Beverage Brands, Inc. is the parent company for New York Springs Natural Spring Water, VBlast Vitamins & Water, VBee! Multi-Vitamins & Water for kids, and Aqua84 Mineral Enhanced Water. With offices in New York City and West Palm Beach, Florida, the company bottles its water at the source… the Catskill Mountains of upstate New York. The principals of the company are experienced entrepreneurs and business professionals with a zest for life, a focus on healthful living, a keen awareness of the need to protect the environment, and a strong sense of social responsibility.