SAN FRANCISCO (January 30, 2015) – SOS Hydration Inc, the award winning hydration drink mix that is formulated by a doctor and two former pro athletes, announced today that former Fiji Water founder Doug Carlson, will join the board as its Chairman.
Appointing Carlson as Chairman will help capitalize on SOS Hydration’s unique market opportunity and act as a pivot for raising SOS Hydration’s profile within the investment community.
“People are beginning to realize the importance of staying properly hydrated and SOS is the perfect product for that,” said Carlson. “I am excited about working with the SOS team to make it a world class success.”
Carlson co-founded FIJI Water, LLC in 1996 and served as its Chief Executive Officer from 1996 to 2005.
- Under Doug’s leadership, FIJI Water grew to the second highest selling imported bottled water brand in the U.S. During his tenure, the brand was also launched in 12 other countries, achieved # 1 brand in On Premise Channel in US, and developed a distributer network of 300 distributors.
- Prior to co-founding FIJI Water, from 1989 to 1996, Doug served as the Senior Vice President and Chief Financial Officer for The Aspen Skiing Company where he was responsible for all finance/accounting, information technology, personnel and risk management matters.
- From 1984 to 1989, Doug served as the President and Chief Executive Officer of Aspen’s largest and leading hospitality company, The Aspen Club Companies.
- Carlson is currently EVP and CMO at Nook Media, since October 2013. He graduated from Western State College in 1981 with a dual degree in accounting and economics.
About SOS Hydration Inc
Founded in May 2013 by brothers James and Tom Mayo and James’ wife Dr. Blanca Lizaola, SOS Hydration is the only drink founded by former elite athletes, a military veteran and a doctor. SOS formula is based on proven medical and sports science. When thirsty, we need more than just water. We need the right balance of electrolytes to help us function. SOS provides that right amount. SOS has been a finalist at “Bevnet Live” 2013, voted top-three “Best New Sports Drink 2014” at the Beverage Innovation Awards and “Best New Product” at the 2014 ECRM sports and nutrition conference.