CHICAGO–(BUSINESS WIRE)–Capri Sun is expanding its juice drink line by launching new Capri Sun Organic, the brand’s first-ever organic offering. The new certified USDA organic juice drink contains one serving of fruit in every pouch and is made with 66 percent fruit juice and no artificial colors, flavors or preservatives. Capri Sun Organic also contains 100 percent daily value of Vitamin C that kids need in their daily diets, and no added sugar.
“Our consumers are at the center of everything we do and we know that while kids simply want things that taste good, parents want to feel good about what they’re serving,” said Dennis Wu, Director, Refreshment Beverages, The Kraft Heinz Company. “Capri Sun Organic strikes the perfect balance between these two needs, offering the same great taste as original Capri Sun, but with the organic ingredients we know are important to moms and dads.”
Capri Sun Organic, available in Fruit Punch, Tropical Punch, Apple, and Grape, can be found in the juice aisle at retail stores nationwide.
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visitwww.kraftheinzcompany.com.