Boca Raton, FL (November 16, 2016) – Celsius Holdings, Inc. (OTCQX: CELH), manufacturer of CELSIUS®, the leading global fitness drink, announced the official launch and distribution extension of CELSIUS® into Singapore via its partnership with YHS Singapore (Yeo’s). Beginning in December, regionally preferred, top selling CELSIUS® flavors Sparkling Grape Rush and non-carbonated Peach Mango Green Tea will be available to consumers nationwide across leading supermarkets, convenience stores, specialty stores, and fitness centers.
Debuting at a press-filled, exclusive launch party at Joie by Dozo, guests included local area retail buyers, key distributor executives from Yeo’s, invited area VIP’s, featuring bloggers and locally renowned personal trainers including the “fittest man in Singapore.” Members of the international Celsius team from the U.S. and Asia, as well as board members from Hong Kong’s Horizon Ventures were in attendance. Other guests included new brand ambassadors, nutritionists, and enthusiasts from the fitness community in Singapore, many of whom were already familiar with the brand as a leading innovator in the fitness category thanks to popularity amongst competitors in the international cross-fit community. The launch comes on the heels of record-breaking revenue for Celsius in Q3 and the unveiling of a rebranded can and brand mark featuring the new motto, “Live Fit.” The brand is positioned as a pioneer of fitness drinks, focusing on CELSIUS®’ unique, proven attributes; accelerating metabolism and burning body fat while providing healthy energy and remaining gluten free with zero grams of sugar and no artificial colors or flavors.
“We are extremely proud to extend CELSIUS®’ reach into Asia, and to provide the people of Singapore with a new option to enhance their workouts and further their healthy lifestyles,” commented Celsius CEO Gerry David.
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (OTCQX: CELH), founded in April, 2004, is a global company, with a proprietary, clinically proven formula for flagship brand CELSIUS®. Celsius Holdings, Inc., has a corporate mission to become the global leader with a portfolio of brands which are proprietary, proven or patented it their category, offering significant health benefits which are backed by science.
CELSIUS® comes in seven delicious flavors, carbonated and non-carbonated, and in powder stick formulas that can be mixed with water. CELSIUS® has no preservatives, no aspartame, no high fructose corn syrup, no artificial flavors or colors and is very low in sodium. The CELSIUS® line of products is kosher and vegan certified, gluten free, and sugar free. The first university study was conducted in 2005, and additional studies from the University of Oklahoma were conducted over the next five years. All studies were published in peer-reviewed journals and validated the unique benefits CELSIUS® provides to the consumer.