Genesis Today Expands on Superfruit Juices Line with Reduced Sugar Offerings

AUSTIN, Texas, July 14, 2016 /PRNewswire/ — Superfood supplements leader Genesis Today announces that it is further expanding its popular line of Superfruit Juices with three new offerings that contain less sugar than several of the popular specialty juices: Acai Berry Classic, Greens + Flaxseed, and Pomegranate & Berries + Resveratrol. These new Genesis Today juices contain 63-72% less sugar than the leading specialty juice competition. In fact, the sugar content in many 100% fruit juices is often as high as a can of full calorie soda.1

Each of the Genesis Today juices provides excellent sources of B Vitamins as well as Vitamin C, are Gluten Free, Dairy Free, Vegan, and contain no artificial sweeteners or flavors. Each juice contains only 60-70 calories per eight ounce serving.


According to a recent Nielsen report titled “We Are What We Eat,” as well as ongoing mounting evidence, consumers are aware of obesity and diabetes trends and are asking for lower sugar options to their favorite foods and beverages, and manufacturers are responding.2

“Our Superfruit Juices are among our most popular products,” says Jeff Brucker, Vice President of Marketing at Genesis Today. “We realize that consumers are looking to reduce sugar in their diets. As Genesis Today is a lifestyle brand, we are very committed to supporting overall human health, and decided there was a need for specialty superfruit juices with significantly less sugar than what is currently being offered. They have a great, refreshing taste and are excellent sources of B Vitamins and Vitamin C without any artificial sweeteners.”

Under the leadership of CEO Bill Meissner, whose impressive beverage background includes being top exec at SoBe, FUZE,Jones Soda, Talking Rain and Tazza Pronto, Genesis Today is making a significant commitment to expanding its portfolio of high quality and science-backed functional beverages.

The new Superfruit Juices are available nationwide at Walmart and H-E-B, in either the produce section or the conventional juice aisle. The juices retail for $7.99 for a 59 fluid ounce recyclable BPA free container.

About Genesis Today

Founded in 2001, Genesis Today is a recognized innovator of science-backed nutritional products, including organic Superfruit juices, weight management supplements, plant-based proteins, and greens powders. Committed to quality and efficacy, all Genesis Today products are free of artificial flavors, colors, and fillers. Headquartered in Austin, TX Genesis Today’s mission is to provide evidence-based supplemental nutrition products that help people in their quest for better health. Learn more