IGZU, maker of the world’s first bottled bamboo leaf tea, is thrilled to announce that they are currently available on shelves within 40 select H-E-B markets within Texas with a store concentration centered around Houston, San Antonio, and Austin.
“This has been something we’ve been wanting to share for a while; the greenlight happened less than 60 days after our very first shelf placement. This partnership validates that IGZU’s concept and mission is able to speak to a consumer from a conventional shelf,” said Zachary Anderson, Co-Founder & CEO of IGZU.
This is a milestone for IGZU, as it is the largest single banner placement within a recognized retailer to date.
Anderson continued, “A ready to drink bamboo leaf tea, fueled by a mission of sustainability, is something that not just independent retailers are connecting with, but also the bigger guys.”
As consumer trends are changing, retailers are responding to unique, exotic, mission-based concepts like IGZU. Further signifying that the idea of a ready to drink bamboo leaf tea is not only for the independent retailers and early adopters, but also fits within the ever evolving shelf portfolio of more conventionally-focused outlets.
This rounds out IGZU’s first 100 points of distribution all within 90 days of the company’s very first shelf placement.
“Not only does this fit within our established strategic growth plan, but we are thrilled to be partnering with a top notch retailer like H-E-B. Even more exciting is that this has opened IGZU up to KeHE’s national distribution network,” explained Courtney McCoy, Co-Founder and CFO of IGZU.
Logistics of distribution for early-stage beverage startups is oftentimes the biggest hurdle to overcome; the company now has the ability to reach any region of the country as soon as a threshold of retailer commitment is met.
IGZU is the world’s first bottled bamboo leaf tea, providing a great tasting organic beverage with only 40 calories per 16 oz. bottle. IGZU offers three debut flavors – Elderflower Citrus, Lavender Peach, and Hibiscus Blackberry. 1% of sales go to environmental causes. For more information and to find a store near you, visit www.IGZULIFE.com and follow them on Facebook, Instagram, and Twitter.