SEATTLE–(BUSINESS WIRE)–Jones Soda Co. (OTCQB: JSDA), a leading premium beverage company, and 7-Eleven, Inc., the world’s leading convenience retailer, today announced the launch of a perennial fan favorite, Jones limited-edition Orange & Cream Slurpee® flavor. For a limited time beginning the week of November 1st, the Jones Slurpee drink will be sold exclusively at 400 7-Eleven stores in the states of Washington and Oregon. The Jones Orange & Cream Slurpee flavor is the first cane sugar product for the Slurpee brand.
“We are thrilled to offer Jones on the iconic 7-Eleven Slurpee in our home market,” says Eric Chastain, Chief Operating Officer, Jones Soda Co.
7-Eleven teamed up with Jones Soda earlier this year to launch a line of premium bottled soft drinks sold under its 7-Select private brand label. The premium, carbonated beverages are available in distinct flavors made with natural flavors and lightly sweetened with cane sugar.
“7-Eleven has had great success with so-called ‘hometown hero’ Slurpee flavors, as well as our premium 7-Select premium bottled drinks created by Jones Soda,” said Dennis Phelps, 7-Eleven vice president of proprietary beverages and fresh food. “With Orange & Cream, we think we have another winner for our North Pacific Slurpee-lovers.”
In conjunction with this new Jones Slurpee, Jones Soda will be launching an innovative and fun billboard campaign to celebrate the collaboration with 7-Eleven and the continued strong alignment of our two brands. Landing as the first cane sugar premium soda Slurpee drink reinforces our innovative spirit and our ability to extend the Jones Soda brand!
About Jones Soda Co.
Headquartered in Seattle, Washington, Jones Soda Co.® (OTCQB: JSDA) markets and distributes premium beverages under the Jones® Soda, Jones Zilch®, Jones Stripped™ and LEMONCOCCO TM brands. A leader in the premium soda category, Jones Soda is known for its variety of flavors, made with cane sugar and other high quality ingredients and incorporating always-changing photos sent in from its consumers. The diverse product line of Jones offers something for everyone – pure cane sugar soda, zero-calorie soda and an all-naturally sweetened sparkling beverage with only 30 calories and Lemoncocco™ non-carbonated premium refreshment. Jones Soda is sold across North America in glass bottles, cans and on fountain through traditional beverage outlets, restaurants and alternative accounts. For more information visit www.jonessoda.com, www.myjones.com, or www.drinklemoncocco.com.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7-Eleven®operates, franchises and/or licenses more than 60,000 stores in 17 countries, including 10,700 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7-Eleven offers customers industry-leading private brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7-Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7-Eleven.com, via the 7Rewards® customer loyalty platform on the 7-Eleven mobile app, or on social media at Facebook, Twitter and Instagram.
Jones Soda Co.