NACS 2016 Video: Boxed Water Pushes Sustainability to C-Store Channel

Launched in 2009 Boxed Water markets a line of carton packaged waters and positions itself as a sustainable alternative to brands that use plastic or glass bottles. Primarily distributed in natural and conventional grocery retailers, Boxed Water is attempting to establish a larger presence in the C-store channel and was an exhibitor at last week’s NACS 2016 convention, which was held in Atlanta.

Speaking with BevNET, Matt DeWitte, vice president of marketing, said the company’s sustainability message and strong social media presence was helping drive growth amid a crowded water set in convenience stores.

“It’s a sustainability message, first and foremost,” said DeWitte, describing how Boxed Water stands out from competition. “The packaging itself is 74 percent paper, so that reduces the amount of plastics that go back into the environment. We also purify the water in multiple locations across the country, so we believe we have a sustainability story where we can ship the product less distance than some of our competitors that may have a single source. So that’s been really impactful for the millennial consumer.”

In this video, DeWitte details the brand’s approach for growing its presence at convenience stores and explains how Boxed Water plans to continue innovating upon its relatively simple concept.