TACOMA, WA (May 4, 2016) – Reliant Hydration Inc., makers and marketers of Reliant Recovery Water, a Washington-based beverage brand, announces Sarah Conklin as its Director of Marketing. Conklin will be responsible for defining brand messaging, setting marketing strategy and developing the brand’s launch plan, with a particular focus on digital brand voice, content and target audience engagement.
Conklin joins Reliant Recovery Water with over 15 years of experience in strategic planning and execution of successful brands, most recently serving as the Director of Tea for the Tazo and Teavana brands at Starbucks Corporation. While at Starbucks, Conklin was a pivotal member of the team that re-positioned the Tazo brand and expanded the Tea division into CPG channels. Conklin earned her Bachelor’s degree in Economics from Drew University and went on to graduate from the MBA program at the University of Massachusetts, Amherst. Through the course of her career, Conklin rose in the marketing field in roles at The Kellogg Company, Bel Brands USA and Friendly Ice Cream Corporation. Conklin brings an expertise in launching new products with targeted plans, re-positioning brands, and managing campaigns and sponsorships.
In her new role, Conklin will also be responsible for the execution of key tactics, ongoing optimization of marketing levers such as packaging optimization and development of the innovation pipeline as Reliant Recovery Water continues to grow. Conklin’s passion for emerging brands and background in strategy development and leadership makes her an ideal fit for Reliant Recovery Water, a brand that is revitalizing the water industry with refreshing taste and hydration that your body will feel.
“Sarah brings an arsenal of knowledge and reputable experience to Reliant Recovery Water and we know that Sarah will contribute immensely to the exponential growth for the brand,” said Bill Germano, President of Reliant Recovery Water. “Our investment in a Marketing division at Reliant Recovery Water, led by Sarah, marks a valuable addition to our team as we continue to expand and develop.”
About Reliant Recovery Water
Reliant Hydration, Inc. is based in Tacoma, Washington, with every bottle of Reliant Recovery Water processed on site. The company, founded in 2009, is led by the Russell Family, with an advisory board from the Pacific Northwest’s top consumer brands.
1Researchers from the University of Florida and Seattle Performance Medicine validated Reliant Recovery Water’s benefits, concluding that the drink improves functional recovery after exercise. For more information on Reliant Recovery Water please visit recoverywater.com and follow Reliant Recovery WaterTM on Facebook, Instagram and Twitter.