Preston, WA (May 23, 2016) – Sparkling Ice®, part of the Talking Rain® Beverage Company portfolio, is proud to announce its exclusive partnership with Advantage Waypoint, a top-tier national foodservice sales and marketing agency providing the ideal combination of talent, resources and experienced management across all 50 states. Advantage Waypoint will play a key role in the coast to coast representation of Sparkling Ice, covering all channels in the foodservice category including schools, healthcare, restaurants, corporate campuses, and more. The agreement will include the complete Sparkling Ice portfolio, including its base brand of 12 flavors as well as its sub-lines including sparkling lemonades, sparkling teas, and the recently launched essence of sparkling water collection.
“The ability to attract the top broker in the foodservice industry speaks volumes to the success we’re seeing in the Foodservice channel, as well as our company as a whole,” said Clayton Lichterman, Director of Sales, Food Service at Talking Rain Beverage Company. “We see the foodservice category as a tremendous opportunity to increase brand recognition and volume growth by providing schools, healthcare, restaurants, and the travel industry with new innovations and our better-for-you beverage alternatives beyond traditional CSD, which once dominated the category. With resources across all 50 states, we believe we’ve selected the right partners to assist in our execution, and we look forward to experiencing a similar growth trajectory to what we have seen at retail.”
Advantage Waypoint provides remarkable local market access and a simplified structure to ensure an unparalleled response of go-to market opportunities. The partnership with Advantage Waypoint and its large sales and merchandising force will add value to all of Sparkling Ice’s targeted channels in the ever-evolving foodservice industry.
Of the partnership, Marc Preininger, Vice President of Business Development at Advantage Waypoint added, “We are extremely excited to begin representing such a dynamic company in Talking Rain, who has one of the fastest growing brands in the entire food industry, Sparkling Ice! It is the perfect complement to our Waypoint client portfolio, and we look forward to accelerating Sparkling Ice’s distribution and penetration in every segment of foodservice.”
About Sparkling Ice Beverages
Sparkling Ice beverages combine sparkling water, natural flavors, fruit juice and vitamins to offer great tasting, lightly carbonated beverages. Sparkling Ice is the Bold Side of Water®, offering a bold-flavored, lightly-carbonated beverage that appeals to all age groups. Available in eleven refreshing flavors: Black Raspberry, Orange Mango, Pink Grapefruit, Kiwi Strawberry, Coconut Pineapple, Pomegranate Blueberry, Peach Nectarine, Lemon Lime, Crisp Apple, Cherry Limeade, Strawberry Watermelon and new in 2016 Black Cherry. Sparkling Ice Lemonades, launched in 2013, are available in three refreshing flavors: Classic Lemonade, Strawberry Lemonade and Peach Lemonade. Sparkling Ice Teas launched nationally in 2015 and include Peach Tea, Raspberry Tea, Lemon Tea and Half & Half flavors. In 2016, the brand introduced the Sparkling Ice essence of sparkling water collection, which features four natural varieties free of sweeteners, artificial colors or preservatives. The essence of sparkling water collection includes Lemon Lime, Peach, Tangerine and a non-flavored variety. Sparkling Ice is part of the Talking Rain family of beverages, and retails for $1.19-$1.29. To locate Sparkling Ice, visit www.sparklingice.com/locate/.