Trailblazer Foods, a leading manufacturer of private label and branded grocery products in the western U.S., has introduced a line of Organic Drinking Vinegars or “Shrubs” made from fruit, sugar, and Apple Cider Vinegar. The lineup includes diverse ingredients such as ginger, pomegranate, basil, and pineapple.
The rise of the craft cocktail movement has increased the popularity of Drinking Vinegars as cocktail mixers and soda replacements.
“We’re seeing a shift from sweet, fruity cocktails to tarter and even savory drinks,” said Mike Post, Trailblazer’s Director of Sales. “Millennials seem to prefer citrus and bitters in their cocktails over sweet and sugary. Our Organic Drinking Vinegars offer a clean ingredient deck and deliver the bold flavor Millennials are demanding.”
In 2016, market researcher Packaged Facts listed Shrubs and Digestives as one of the top menu trends driven by Millennials, a distinction not overlooked by Trailblazer.
“Consumers are enjoying cocktails and soda replacements using Drinking Vinegars at their favorite bar and want the ability to bring that experience home,” says Mike. “Currently, similar products are generally available only online at a cost of $19-$24 per bottle – before shipping. We developed our products to allow grocers to retail them at a significant savings while earning a strong margin.”
Trailblazer is offering Drinking Vinegars in Private Label but also has a control label available. For more details contact the sales team at 503.666.5800.
For more information on Trailblazer Foods, its history in the Pacific Northwest, and the company’s product and service capabilities, contact us now or visit the Trailblazer Foods LinkedIn page.
About Trailblazer Food Products Inspired by the rich agricultural bounty of the Pacific Northwest, Trailblazer Food Products was incorporated in 1984. Today, the company produces co-pack, private label and branded products in many core grocery categories, including preserves and jellies, certified-organic coconut products, table syrups, sweetened and unsweetened flaked and shredded coconut, drink mixes, Italian syrups, institutional pie filling and glazes, and savory sauces and marinades. Its customers include Albertsons, Kroger, Safeway, Costco, Walmart, Sam’s Club, Unified Western Grocers, Western Family Foods, Topco, Boyd’s Coffee, ConAgra Foods and others.
Media Contact: Kristi Rifenbark 503.519.6255, kristi(at)buzzcollectivemarketing(dot)com