Bundaberg Launches Limited Release Spiced Ginger Beer in the U.S.

BUNDABERG, AUSTRALIA (September 5, 2017) – Bundaberg Brewed Drinks’ newest flavor is set to spice up the holiday season. Already a much-anticipated, annual limited release in Australia and New Zealand, Spiced Ginger Beer will make its limited release U.S. debut this fall, in time to toast the holiday season.

Craft-brewed over three days using real ingredients to allow the flavors to really develop, spiced Ginger Beer includes real ginger and the festive flavors of cinnamon and cloves for a deep, complex taste, as if the holidays were bottled up. As with all Bundaberg brews, the secret to unlocking the flavor is to invert the iconic, glass bottle to infuse the ingredients prior to opening the rip-top cap.

The limited-release flavor will come in 4packs and will be on shelf for the 2017 holiday season as a test trial in over 270 Cost Plus World Market locations nationwide beginning Sept. 10. It will roll out to additional retailers later in the fall and be available through the holidays. The festive brew often sells out in Australia where consumers wait for it each year and scoop it up as soon as it hits the shelves; almost 50 percent of the four-week allocation was sold in the first week in last season. Assuming sales follow this path in the U.S., the plan is for wider roll out in future holiday seasons.

“Spiced Ginger Beer is a holiday tradition for Bundaberg. It’s a special reminder that the holidays are here and a delicious way to celebrate with friends and family,” said Michael Stacey, Head of Sales for Bundaberg. “Given the popularity of our Ginger Beer in the U.S., we anticipate that this holiday flavor will quickly gain momentum in the market.”

While making the perfect holiday drink just on its own, combined with the spicy flavors of a rum or a smoky bourbon it also makes for a delicious festive cocktail.

Spiced Ginger Beer is poised for success as consumers are seeking carbonated drinks made with premium ingredients that add sophistication to the consumption experience[i]. Additionally, craft beverages are driving growth in the CSD category, especially among millennials[ii], and ginger beer is a key driver of new flavor profiles introduced to consumers[iii]. Bundaberg’s Ginger Beer itself is a favorite over the holidays, with its own deep flavor that is perfect for entertaining.

About Bundaberg Brewed Drinks

Bundaberg Brew Drinks is a family-owned company that was established in 1960 focused on brewing drinks that people love. The company proudly craft some of the world’s most delicious non-alcoholic beverages, made from the finest real ingredients in the fertile sub-tropical soils of Queensland on Australia’s east coast. Its rich heritage, premium ingredients and craft brewing process contribute to its refreshing, unique, full-bodied flavours. Today, Bundaberg Brewed Drinks are available in grocers, specialty retail, bars and restaurants in more than 44 countries. Find us on Facebook, Twitter and Bundaberg.com

Contact:

Jessica Vitale
Crafted Communications
jessica@craftedpr.com
310-497-0995