Detoxwater Expands Product Line and Increases Distribution

NEW YORK, NY (August 15th, 2017) — detoxwater™, a premium line of bioactive aloe water, announced the launch of two new flavors, Appleberry (Apple & Raspberry) and Peachberry (Peach & Blueberry), amid extensive distribution and retailer expansion at the end of Q2. The new flavors will debut alongside its three existing flavors, Original (Lychee & White Grape), Mangaloe (Mango), and Piñamint (Pineapple & Mint), at the current retailers, in addition to the 1,500 new retailers across the country this fall. Approximately 750 of those new retailers stem from the brand’s national partnership with Kroger, which include Ralph’s, King Soopers, and four divisions of the Kroger banner.

In addition to Kroger and its banners, other noteworthy retail accounts include Food Bazaar (Northeast), Harmons Grocery (Utah), Earthbound Trading Company (Southeast), Rosauers Supermarkets (Pacific Northwest), and Sendik’s Food Market (Midwest). The company has also expanded its distribution footprint significantly by supplying its line of products to many country clubs, high-end spas, gyms, fitness studios, university campuses, and corporate offices, including Google as well as University of California San Diego in Southern California.

Detoxwater is currently looking to close their Series A fundraising round by the end of Q3 to support its growth in numerous distribution channels across the country. Leading this round of capital is Connor Crown of Meteor MCCK, a member of the Crown family of Chicago, alongside a private group of angel investors.

Founded in 2015 by Kenneth Park, detoxwater sources Qmatrix® ACTIValoe® –
the highest-grade aloe vera ingredient – from the world’s foremost supplier, Aloecorp. This commitment to quality aloe has been a key contributing factor to the rapid increase in sales, distribution growth, and the huge, loyal following that detoxwater has amassed in a very short amount of time.

“We’ve been eagerly awaiting this expansion and the debut of the new delicious flavors as a way to get detoxwater in front of more consumers,” said Park. “Customers are looking for refreshing, health-conscious options, and with these new partnerships we can now share detoxwater’s healing hydration with more people than ever.”

Appleberry and Peachberry are currently available at select retailers in New York City and Los Angeles, and will be on shelves nationwide in September of 2017.

For more information on detoxwater, please visit www.detoxwater.com, and for all press inquiries and product samples, please email Aureal Cordero at aureal@co-opagency.com.

About detoxwater

Detoxwater is a premium line of bioactive aloe water enhanced with electrolytes and vitamins. At only 30 calories per bottle, it delivers the clinically proven benefits of pure aloe vera juice – an ingredient known to support healthy digestion, immune function, nutrient absorption and improved skin elasticity. All of our products are certified USDA organic, OU kosher, vegan, non-GMO and gluten free. Detoxwater is currently available in 5 delicious flavors: Original (Lychee & White Grape), Mangaloe (Mango), Pinamint (Pineapple & Mint), Appleberry (Apple & Raspberry) and Peachberry (Peach & Blueberry). For more information, please visit www.detoxwater.com.

About Superleaf, LLC

Superleaf, LLC creates an innovative, plant-based functional beverage focused on making the health and nutritional benefits of premium aloe vera accessible to today’s health conscious consumers. Our mission is to educate the world on the restorative power of ingesting aloe vera.