KeVita Introduces Blueberry Basil and Roots Beer Kombucha Flavors

OXNARD, California (August 15, 2017) KeVita, a leading manufacturer of fermented probiotic and kombucha beverages, announced today the addition of two new flavors to its Master Brew Kombucha line: Blueberry Basil and Roots Beer. The new flavors join KeVita’s portfolio of delicious, effervescent drinks.

Taking cues from today’s food trends and interest in innovative pairings, Blueberry Basil and Roots Beer bring two unique flavor profiles to the kombucha market while providing all the benefits of a traditional kombucha brew. Blueberry Basil combines two delicious flavors to create a fun spin on classic kombucha, with the slightly floral blueberry offset by a peppery basil kick. The refreshingly brisk Roots Beer boasts a blend of earthy roots, along with cinnamon and vanilla for a modern alternative to root beer soda.

“We know that fans of KeVita, and kombucha drinkers in general, tend to be culinary adventurers,” said Andrew Thomas, director of marketing at KeVita. “We are thrilled to delight these consumers with two unique flavor pairings that reflect some of the most interesting elements of today’s food culture.”

KeVita Master Brew Kombucha is energizing to the core, with a bold and invigorating flavor profile. Each bottle contains live probiotics, active cultures, organic acids, organic caffeine and just 35 calories per 8-ounce serving. It is also the only verified non-alcoholic kombucha on the market. The two new flavors join the KeVita Master Brew Kombucha family of 11 delicious flavors, including Ginger, Pineapple Peach, Tart Cherry, Dragonfruit Lemongrass, Citrus and Raspberry Lemon.

The two new flavors are now available at Whole Foods Markets nationwide. To learn more about KeVita and to find a store near you, visit KeVita.com and follow us @KeVitaDrinks on Instagram, Facebook and Twitter.

About KeVita

KeVita is a leader in fermented probiotic and kombucha beverages with three refreshingly accessible product lines and live probiotics in every bottle. With over two-dozen flavors of Sparkling Probiotic Drink, Master Brew Kombucha and Apple Cider Vinegar Tonic, all KeVita drinks are certified organic, non-GMO, gluten-free and vegan. Since 2009, KeVita has grown from a kitchen in Ojai, California to over 20,000 retail locations across North America. KeVita uses only the highest quality ingredients and pairs age-old techniques with modern technology to provide the finest quality, flavor, and functionality in the market. This commitment to quality continues through their advocacy for rigorous testing and transparency in fermented beverage labeling. Learn more about what’s inside KeVita’s pure and powerful promise at KeVita.com.

Media Contacts

Kelsey Cycan
Harmonica
Kelsey@harmonica.co

Laura Ude
KeVita
Laura.Ude@pepsico.com