South Londonberry, VT (August 2017) — Aluminum cans are making a comeback in craft beverages and with good reason. Aluminum cans are preferable for summer days on the beach or for hikes through the early fall foliage. According to one study, 69% of consumers feel that a chilled can feels colder and more refreshing than a plastic bottle.[1] Cans are also very sustainable option; they are easily recyclable and light to transport, cutting down on CO2 emissions. They also help to preserve freshness by blocking light and oxygen.[2] Responding to the increased demand, Up Mountain Switchel has released their newly launched Original Swizzle, a lightly carbonated take on their award-winning switchel recipe, in 12oz aluminum cans, which has proven to be THE beverage of summer!
“This has been a top priority for our swizzle launch,” said Up Mountain Switchel founder, Ely Key. “The cans are very sustainable option that also allow for eye-catching design of our new Brand and efficient transport. Plus, consumers are simply going crazy for cans right now – they are so easy to carry to the beach, on trails, to a BBQ or to stock behind the bar as a mixer or tasty non-alcoholic alternative.”
With only 4 ingredients: Organic 100% Grade A Maple Syrup, Organic Raw Apple Cider Vinegar, Fresh Ginger Root and Water and no added preservatives, Up Mountain Switchel is a delicious concoction with a deep heritage. The recipe was created by farmers in the 1700s to promote vitality and sourced to deliver real benefits through simple, organic ingredients. Up Mountain Switchel’s composition also harnesses the healing powers of organic raw apple cider vinegar, fresh ginger root and organic Vermont maple syrup making it a favorite amongst the health-minded consumer.
Up Mountain Switchel’s Original Swizzle 12oz can is now available in the natural and food service channels through UNFI, KeHE, Dora’s Naturals, Associated Buyers, Vermont Roots, Bounty Bev, Flood Independent Distribution and Gourmet Merchants. Up Mountain Switchel’s Original Swizzle (like all Up Mountain Switchel products) is naturally shelf stable without preservatives. Suggested retail for the Original Swizzle is $3.99 per 12oz unit.
About Up Mountain Switchel
Up Mountain Switchel is an independent, owner-operated, friends and family Vermont company dedicated to recreating the 18th century heritage vitality drink switchel with the freshest, purest, most functional ingredients. Each bottle of Up Mountain Switchel contains only four simple ingredients: local organic maple syrup, local organic apple cider vinegar, organic fresh ginger root, and Berkshire mountain water and is produced within a non-GMO, Organic and Vegan supply chain.
For more information about Up Mountain Switchel, please visit www.drinkswitchel.com. For media inquiries, requests for product samples and high res images please contact Margaret Marchuk at [email protected] or at 805-969-3744.
Join the Up Mountain Switchel community on Facebook, Instagram (@upmountainswitchel) and Twitter (@drinkswitchel).
[1] Can Manufacturers Institute and Food Minds. 2015. Open Up to Cans Research White Paper. Retrieved from http://www.smartcansolutions.com/pdf/Whitepaper.pdf
[2] Craft Brewers and Cans. (2015, October 19). Retrieved from https://www.brewersassociation.org/insights/craft-brewers-and-cans/