SAN ANTONIO — Wildway, a better-for-you breakfast and snack food company, announced the launch of a new line of functional smoothie mixes. The blends are crafted with probiotics, plant-based adaptogens, and herbs that aid in the functionality of the body, beyond your typical protein powder. Sticking to Wildway’s “free-from” roots, the blends are also all whey and dairy-free, grain-free, gluten-free, soy-free, and free of added sweeteners and artificial flavorings. Each mix has zero grams of sugar, 15-20g of protein, and 1 billion CFUs of probiotics per serving. The smoothie mixes are Wildway’s first foray outside of the cereal aisle where they have roots with lines of grain-free granola and grain-free hot cereal.
“Food for us has always served a purpose,” said Kyle Koehler, Co-Founder of Wildway. “Food should do more for you than just satiate hunger—it should help you perform better, be better, do better—it should enhance your overall wellbeing. That’s what we’re really looking to dig in to and develop with this line. That sense that food has a greater meaning to your overall wellbeing.”
Wildway created their Smoothie Bowl Starter Mixes to do just that. The four varieties include Restore, Recover, Relax, and Recharge. Each mix contains a blend of 15-20g of egg white protein, MCT oil powder, collagen peptides, and blends of amino acids, functional herbs and plants, and 1 billion CFUs of probiotics with the use of Bacillus coagulans GBI-30, 6086.
“We didn’t want to create just another protein powder or smoothie mix,” said Kelli Koehler, Co-Founder of Wildway. “Our mission has always been to inspire others to live a healthier, fuller life. That starts the first thing in the morning. We want to continue to innovate and find unique and convenient ways to help people get the most out of their day. It’s at the heart of what we do and it’s who we are.”
Individuality plays a large part in the mixes’ formulation. Each mix is flavor-neutral, allowing for more versatility and customizability for customers.
“Every individual has different needs and is looking to get something different out of the food they eat. For example, our Recharge mix contains about 70mg of caffeine from guarana seed and added acetyl L-carnitine, while our Relax mix contains chamomile, lemon balm, and green tea.”
Customers simply blend the smoothie mix with fruit and their favorite beverage for a quick, satisfying smoothie.
Wildway launched the smoothie mixes to customers online through Amazon and Wildway’s website (wildwayoflife.com).
Wildway is a better-for-you breakfast and snack food company that empowers people to #livewild by creating delicious, nutrient-rich products made with 100% real food ingredients. Wildway currently makes grain-free granolas and grain-free instant hot cereals that are sold throughout the country at retail outlets as well as online. To learn more about Wildway visit www.wildwayoflife.com, or follow them on Instagram, Facebook, Twitter, and Pinterest.