EAST LANSING, Mich. — BIGGBY COFFEE has partnered with Berner Food and Beverage to roll out two new ready to drink beverages inside BIGGBY locations as well as at select convenience stores–grocery stores to follow! Mocha and Vanilla shelf-stable ready to drink beverages will make their way into locations the first week of September. Berner is based in Illinois and started as a family-owned dairy product processor based on a European heritage of quality. They have grown and diversified into a leading producer of best-selling beverage items on the shelf today. Their unique relationship with local dairy allows them to exclusively use producer milk straight from the farm—never more than 4 hours old and sourced within a 14-mile radius.
“Along with our gable top ready to drink beverages, we’re proud to be launching a glass bottle option for our fanatics as well,” said Brandon Trudelle, Product Developer. “This new option has a longer shelf life, is packaged differently, and contains iced coffee instead of cold brew.” This type of beverage also broadens the BIGGBY COFFEE brand presence and is a great addition to the already popular lattes available in-store.
The two new bottled beverage flavors, Mocha and Vanilla, are a combination of iced coffee, natural and artificial flavor, and milk. The 13.7 oz bottles are less than 300 calories and are a perfect grab-and-go option! They’re also a favorite of the BIGGBY Bombers Hockey Club, of which co-CEO Mike McFall is a member.
One of the more significant benefits of this product is that it also supports people in building a life they love! “Bob and I decided a while back that we were going to start a foundation and we’re thrilled to announce that all proceeds from our ready-to-drink products will go towards the BIGGBY COFFEE Passionship,” said Mike. “Our intent is to give our fanatics the opportunity to support the foundation while they enjoy this amazing pick-me-up!” There will be much more information to come regarding the BIGGBY COFFEE Passionship and Bob and Mike can’t wait to share this wonderful initiative with the world!
About Biggby Coffee
BIGGBY COFFEE, East Lansing, Mich.-based, was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. BIGGBY COFFEE’s cultural values of Make Friends, Have Fun, B Yourself, and Share Great Coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with pronounceable names like Teddy Bear® and Caramel Marvel, BIGGBY baristas provide a unique experience focused on brightening their customer’s day and supporting them in building a life they love. The “Big ‘B’” on the orange background caught on, and today BIGGBY® COFFEE has 275 cafes open or under contract across 10 states including: Michigan, Ohio, Indiana, Illinois, South Carolina, Wisconsin, Kentucky, Florida, Texas, and New Jersey. In 2018, BIGGBY® launched an Area Representative Program and currently has 4 area representatives in 4 states.