Bonta Announces Partnership with Dora’s Naturals and Appoints Advisory Board

NEW YORK, N.Y. — Bonta, the first and only functional beverage made with the all-natural, plant-based ingredients of the Mediterranean, is excited to announce the following milestones:

Bonta will now be distributed in the Northeast through Dora’s Naturals, a firm known to distribute exceptional natural brands.

“Bonta has had early success in the market via UNFI and KeHe and we are seeing high sell-through rates and corresponding re-orders. Now that we are working with Dora’s, we are confident that our growth will be greatly accelerated in the New York DMA,” said Royce Pinkwater, Bonta’s Founder & CEO.

“Dora’s Naturals is excited to partner with Bonta in the NY Metro Market,” said Chris Psuik, VP of Business Development at Dora’s. “As a leading distributor of natural, organic and specialty food and beverage products in the northeast, we believe Bonta will become a leading innovator in the functional beverage category; we welcome them to the Dora’s family of premium beverage brands.”

The Bonta executive team is proud to announce the formation of their Advisory Board, which includes:

John C. Carson, who has served as President of several leading beverage companies including MARBRO Inc., Triarc Beverages, and Cadbury Schweppes.

Prem Virmani, formerly SVP of Science & Research at Cott Corp. (North America), has assumed the role of research and product development for Bonta.  We congratulate Prem on his induction into the Private Label Industry Hall of Fame (March 2018). According to Mr. Virmani, “I am excited to be working with Bonta which, I believe, has opened a new category in the functional beverage. There’s nothing like it.”

David Kirsch, renowned fitness and lifestyle expert, serves as Bonta’s health, wellness, and fitness advisor. With over two decades of experience uncovering and harnessing the powerful connection between mind, body, and spirit, David is a leading authority on achieving optimal health and well-being at any age or fitness level.

Jay Miller serves as Bonta’s legal counsel. According to Marquis Who’s Who, Jay is recognized for his knowledge and experience in corporate law, securities, business transactions, and contracts with experience in more than 30 states and a dozen foreign countries. Mr. Miller is admitted to practice law in New York, as well as before the Supreme Court of the United States.

What makes Bonta unique is its trifecta:

  • Delivers essential nutrients from the Mediterranean, a region that has been the dietary foundation for the healthiest people on Earth.
  • Refreshing, light flavor with no added sugar or artificial sweeteners.
  • Deliciously low in calories 30 – 35 calories per 16 oz. bottle.

Our powerful ingredients, including turmeric, resveratrol, ginger, and juices are infused with antioxidants, inflammation fighters and are customized for the functionality of each SKU.

In its first year, Bonta has won a DAVEY Award for Best Packaging, was a NEXTY Award Finalist for Best New Beverage (non-organic) and an InnoBev Award Finalist for Best Low-Calorie Drink.