Elevator Talk: Wonder+Well Innovates to Keep Kids Healthy and Hydrated

Our Elevator Talk pitch series showcases up-and-coming food and beverage brands within the industry. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelves. You can catch this series on BevNET and Instagram TV, with new pitches shared every week.

Wonder+Well, an organic fruit-essence water for kids, provides the lovable format of a drink box but with no sugar or sweeteners. Co-founder Gregg Lefkowitz identifies that parents are looking for healthier options that get children to drink more water, while still being fun. The company aims to fill this need in the market, noting there is room for innovation in the beverage space for kids. Within one year, the brand has built out its distribution to 600+ stores with plans for continued growth.

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