NEW YORK, N.Y. — JUST Goods, Inc., maker of JUST Water 100% spring water ethically sourced and packaged in a bottle made of 82% renewable resources, today announced JUST Water will be the exclusive water of Shania Twain’s 2018 North American NOW tour. Both Shania Twain and Live Nation are on a mission to create a more sustainable environment by reducing single-use plastic and lowering the tour’s carbon footprint. By replacing traditional, single-use plastic bottles with JUST Water, the Shania Twain NOW tour will be reducing up to 74% of the carbon emissions from their water choice.
“It’s an honor to have Shania Twain and Live Nation choose JUST Water for all 46-stops of her North American tour,” said Ira Laufer, JUST CEO. “We acknowledge how difficult it can be to implement sustainable practices on such a large scale and we applaud Live Nation and Shania Twain for taking a step toward sustainability and providing an example for fans and artists across the country.”
The NOW tour kicked off on May 3, 2018 in Tacoma, Washington, and runs through August 4, 2018 with its final performance in Las Vegas, Nevada. For more information on the tour please visit shaniatwain.com/tour
JUST Water is sold in over 10,000 retail locations throughout North America. To find JUST Water near you visit the JUST store locator. For more information about JUST Water visit the website at www.justwater.com and follow along on Facebook and Instagram.