Liquid I.V. Launches Passion Fruit Flavor

LOS ANGELES — Liquid I.V. is expanding its flavor line-up to introduce a third flavor to its collection of Hydration Multipliers: Passion Fruit. With a tropical sweet tart essence, the new Passion Fruit flavor provides more than just great taste; all Liquid I.V. flavors deliver hydration to the blood stream faster and more efficiently than water alone, providing electrolytes and 11 essential vitamins and minerals along the way.

“We decided to add Passion Fruit as our newest flavor because the combination of our passion for hydration and the fruit’s popularity around the world created a taste unlike anything we had tried before,” said Brandin Cohen, Liquid I.V. Co-Founder. “At Liquid I.V. we fight dehydration by creating hydration multipliers that not only hydrate better than water alone but taste great doing it, and our newest Passion Fruit flavor does exactly that.”

With the success of flavors Lemon Lime and Açai Berry, Passion Fruit was developed by the Liquid I.V. team as another great-tasting, Non-GMO electrolyte drink mix that uses the breakthrough science of Cellular Transport Technology (CTT)™ to deliver hydration to your bloodstream faster and more efficiently. One Liquid I.V. can provide the same hydration as drinking 2-3 bottles of water.

Liquid I.V believes in clean and simple ingredients and for this reason all of its Hydration Multiplier flavors include 11 essential vitamins and minerals and 3x the electrolytes than other sports drinks all while containing no artificial sweeteners, colors, flavors or preservatives.

Around the world, Liquid I.V. is helping hydrate those in need. With every order placed, a serving of Liquid I.V. electrolyte drink mix is donated to help someone in serious need of hydration. In 2018 alone, Liquid I.V. will donate over 300,000 servings of our Hydration Multiplier to those in need around the world – bringing the total contribution to over 500,000 servings!

Liquid I.V. can be found in more than 20,000 stores nationwide and is available online at Follow Liquid I.V. on Instagram and Facebook.

About Liquid I.V.

Liquid I.V. is a natural, non-GMO, health and wellness company that prides itself on delivering great tasting, safe and effective solutions for the whole family to enjoy. All Liquid I.V. products leverage their breakthrough, delivery system, known as Cellular Transport Technology(CTT.) CTT allows for vital nutrients and hydration to be delivered faster and more efficiently into the bloodstream than water alone. Adding one serving of the Liquid I.V. Hydration Multiplier can provide the same hydration as drinking two to three bottles of water.

Since its inception in 2012, Liquid I.V. stays true to their mission to defeat dehydration globally. Through their Give Back Mission, with every purchase on, the company donates one serving of Liquid I.V. to help someone in serious need of hydration around the world. Together with their customers, they’ll donate over 500,000 servings of their Hydration Multiplier by the close of 2018.

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