Natural Products Consulting Institute Announces Seminar

ANDOVER, Mass. — The Natural Products Consulting Institute is offering their popular seminar and networking event titled: Becoming a More Effective Sales Manager in the Natural and Specialty Channels. These are ideal for entrepreneurs, new hires, experienced veterans new to the channels, and others looking for a refresher course with great networking and problem solving. They are also great for customer service, marketing and financial staff who could benefit from a greater understanding of the sales process and trade spending.

These full day workshops covers all aspects of an effective sales management including budgeting and planning, pricing and margins, distributor and retailer programs, working effectively with brokers, trade spending management, deductions, effective sales calls and using syndicated data.

There will also be ample time to address individual company issues and challenges by the presenters and peers in the room. It is also an outstanding networking event. Presentations and participant contact info will be provided to all attendees.

The seminar will be led by Bob Burke and John Maggiore. Bob Burke is co-author of The Natural Products Field Manual, and The Sales Manager’s Handbook. Bob is a consultant in the natural and specialty products industry and former VP of Sales and Corporate Development at Stonyfield Farm. John Maggiore is the former Category Manager of Natural Foods at Stop & Shop and will be speaking on selling to supermarkets and succeeding in the mainstream grocery channel. Special guest speaker will be Tim Sperry, former Grocery Director for Whole Foods. Tim will speak on succeeding with all the new changes at Whole Foods. Additional speakers will be Jen Pletscher from UNFI Next, Bobbi Leahy, SPINS, Jeremy Smith on Costco, Betsy McGinn on eCommerce, Lynn Graham from Beekeeper Marketing on succeeding at Amazon, James Curley on implementing case-pack changes and price increases, and Greg Arz from Natural Source Food Service Sales, a leading broker on selling into corporate campuses like Apple, Google and others.

Valued sponsors of the event are:, Ignite Sales Management, Airline Emporium, Upgrade Partners, Velocity Sales Management, FDM,, Junto E-Bikes, Force Brands, and Davis, Wright, Tremaine, LLP.

The seminars will be held on May 16-17 at the Bar Association of SF Conference center in San Francisco, CA. Day 1 is $699, Day 2 is $899, register by April 30, 2018 and save $100 on each. Attend both days and save almost $500! Additional discounts are available for additional people from the same company. Junto E-Bikes will be raffling off an electric bike valued at $2,000 to an attendee of the sales or financing seminar.

For more information, please visit: and click on “Sales Seminar” to see the registration form. You are also welcome to call 978-975-9902 or email:

About Natural Products Consulting Institute

The Natural Products Consulting Institute was founded in 1998 to provide consulting services, industry resource guides and educational programs for companies bringing natural, organic and specialty products to market. We develop effective sales and marketing plans, assist with budgeting and planning, pricing and programs, building distribution, appointing broker networks, building organizations, assisting with financing and helping to execute strategies for growth.