NOOMA Expands Distribution into Fresh Thyme, All 50 States

CLEVELAND, Ohio — NOOMA, the organic, simple-ingredient sports drink, today announced new distribution into all 70 Fresh Thyme Farmers Markets and its availability at retailers in all 50 states. Offering exceptional hydration with only 30 calories and no added sugar, NOOMA is now available to more consumers across the country.

Consumers can find NOOMA’s low-sugar sports drinks in the refrigerated section of Fresh Thyme for $2.29. All of NOOMA’s great-tasting flavors use ingredients naturally packed with electrolytes to help anyone rehydrate after a workout. Every bottle is certified USDA Organic, Non-GMO, paleo-friendly, plant-based, and gluten-free. Fresh Thyme locations will carry all four NOOMA flavors – Watermelon Lime, Blueberry Peach, Mango, and Chocolate Mint.

“We are very excited that NOOMA is reaching more consumers across the country than ever before,” said Todd Fenton, NOOMA’s VP of Sales. “Consumers looking for sports drinks shouldn’t have to settle for something made with artificial ingredients, preservatives, and excessive amounts of sugar. NOOMA uses real ingredients to deliver hydration that consumers can both feel and feel good about, and we’re eager to share our drinks with Fresh Thyme shoppers.”

In 2017, NOOMA, a certified B Corp, expanded nationally at Whole Foods Market. Since then, NOOMA has continued its rapid growth by expanding into Sendik’s, Sunset Foods, Nugget Markets, Kowalski’s, select Raley’s/Nob Hill locations, and several other regional high-end natural retailers in the past few months alone. As of July 2018, its drinks are available at locations in all 50 of the United States.

NOOMA has also experienced success online, selling a month’s worth of product in a single day during Amazon’s Prime Day, and in its direct-to-gym business which has grown over 200% in the past year.

For further information, please visit Fans can follow NOOMA on Instagram @drinkNOOMA and on Facebook at


NOOMA makes organic, simple-ingredient sports drinks loved and inspired by fitness communities. Founded in 2013 by brothers Jarred and Brandon Smith – both former professional hockey players – NOOMA is a plant-based alternative to the sugary sports drinks everyone grew up with. As a certified B Corp, NOOMA exists to inspire people to live healthier and more active lives through its clean & organic fitness beverages, community involvement, and wellness knowledge. NOOMA is available in 1,500+ retail locations, including nationally at Whole Foods, and on Amazon. For more information please visit