Brent Hastie Named BodyArmor President
BodyArmor announced on Dec. 13 that Brent Hastie will join the company as president, effective March 2019, where he will report to founder and chairman Mike Repole.
In his new role, Hastie will oversee all aspects of BodyArmor as the company continues to expand its distribution with The Coca-Cola Company. BodyArmor added more than 50,000 retail outlets in 2018, and hopes to extend into the global market in the future.
Repole stated in the press release that the addition of Hastie to the BodyArmor team would assist the brand achieve its goal of being “the number one global sports and premium hydration drink by 2025.”
Most recently, Hastie served as chief financial and supply chain officer of Coca-Cola North America. He had previously held several other leadership positions at Coke, including senior vice president of Strategy and Planning and president of the Active Lifestyle brand unit, which includes Powerade, Fuze, and glaceau.
“I look forward to joining BodyArmor and being part of a dynamic, fast-moving team that is revolutionizing the sports and premium hydration category,” Hastie said in the press release. “I’m excited about the vision Mike Repole and his leadership team have set for BodyArmor, and look forward to working with the Coca-Cola system as we expand this amazing brand for the future – not only in the U.S. but globally.”
Coke purchased a minority stake in BodyArmor in August, ending its distribution partnership with Keurig Dr. Pepper and moving the brand into Coke’s distribution system. The purchase made Coke the second-largest shareholder in the company after Repole. In November, BodyArmor was announced as the official sports drink of the NCAA championships, including March Madness, the company’s largest marketing partnership to date.
Double Cola Company Announces New COO
Tennessee-based soda company The Double Cola Company announced earlier this month the appointment of Gina Dhanani as Chief Operations Officer, effective immediately.
According to the press release, in her new role Dhanani “will design and implement operations, establish policies that promote company culture and vision, and oversee company operations and the work of executives.”
“As we adapt to a quickly changing industry, Gina is the perfect person to move the company forward and engage our consumers with a new and modern approach,” said Alnoor Dhanani, President and CEO of The Double Cola Company, in the press release.
Dhanani previously served as the company’s vice president, and has worked with Double Cola for nearly 15 years.
Jill Jones and Amy Hoopes Join First Beverage Group’s Board of Directors
First Beverage Group, the Los Angeles-based company providing investing and advising services to beverage brands, has named Jill Jones and Amy Hoopes as the latest additions to its Board of Directors.
Both women are beverage-industry veterans; Jones is former EVP of Brown-Forman, the spirits and wine manufacturer responsible for brands such as Jack Daniels, and Hoopes is president of Wente Family Estates, the country’s oldest continuously operated vineyard.
Jones has served in EVP, SVP, VP roles over her 18 years working in sales and marketing at Brown-Forman, and was also previously a board member of the Kentucky Association of Manufacturers and the National Association of Manufacturers.
Hoopes previously served as EVP and CMO at Wente Family Estates before her promotion to president in 2016.
“The addition of Jill and Amy significantly expands our Board’s experiential base in beverage production, supply chain, marketing and sales,” said James Bareuther, First Beverage’s Board Chairman, in the press release. “All those engaged with First Beverage will benefit as we continue to accelerate our growth.”
Tinley Appoints Richard Gillis President of Tinley California
The Tinley Beverage Company, maker of cannabis-infused beverages, has announced the appointment of Richard Gillis as President of Tinley’s California division.
Gillis was formerly president of wine and spirits distributor Young’s Market Company. Prior to that, he served as SVP of Retail Dairy Sales for Lactalis American Group, group vice president, Southeast, for Dean Foods, and held several positions at Coca-Cola.
“Cannabis beverages stand to become one of the fastest-growing categories within the cannabis industry, and these products are increasingly proving to be synergistic with beverage alcohol and other CPG products. I look forward to leveraging my experience in these industries to implement best practices and drive the growth of this category,” said Gillis in a press release.
In his new role, Gillis will oversee all aspects of California operations. The company is based in both Santa Monica, Calif. and Toronto, and is currently constructing a cannabis beverage manufacturing and distribution facility in Long Beach, Calif., which was announced in February.
Last month, Tinley announced that it would be adding Andrew Stodart, who had previously held leadership roles at Crystal Head Vodka and Coke, to its advisory board.