NEW YORK, N.Y. — RISE Brewing Co., the coffee brand known for creating pop-up cafes in unique locations, has launched its third brick and mortar at The Phluid Project, the world’s first gender-free retail space, where it serves Original Black Nitro Cold Brew on tap, as well as cans of RISE’s nitro cold brew. Located in lower Manhattan, The Phluid Project’s physical location serves as a hub where friends, allies and strangers–anyone and everyone–can find a safe space to be unapologetically themselves.
“We couldn’t be more thrilled to work with The Phluid Project to create a community without boundaries, where everyone can be who they are free of judgment,” RISE’s CEO & co-founder Grant Gyesky said. “Our company shares the same values as The Phluid Project. We were both built on community, and we’re both striving to redefine our industries.”
“Including RISE’s coffee bar in our space was a deliberate decision,” The Phluid Project founder, Rob Smith added. “We wanted to have a seated coffee area for people to feel welcome to sit down and share ideas, have conversations and just connect with those around them. RISE seemed like the perfect partner. Everyone there is extremely welcoming and accepting. Plus they make the best coffee in New York!”
One of the many roots of the name “Phluid” is a play on words in the first two letters: “PH,” which references the common scale of measuring acidity. The proprietors behind Phluid chose this spelling to signify the balance between masculinity and femininity.
“Since RISE’s early days, we have honed in on minimizing acidity and moving closer and closer to neutral, one of the defining features of our nitro cold brew,” said Grant Gyesky. “If you compare the coexistence of humans and the acidity level of coffee, it is easy to see which has the greatest potential to change the world. I have always found inspiration that both RISE and Phluid are striving towards this shared goal.”
Please be sure to visit RISE Brewing Co. located inside The Phuild Project at 684 Broadway in Manhattan.
About RISE Brewing Co.
NYC-based RISE Brewing Co. brews nitro cold-brew coffee kegs and shelf stable cans for offices, bars/restaurants and cafes. Our flagship Original Black is organic, non-GMO, non-dairy, and 0 calories with no additives. Think a super light, refreshing stout beer meets iced coffee with a frothy head. An infusion of nitrogen gives RISE its distinctive, creamy cascade. Some of our clients include:
- athletes (NY Yankees, Chicago White Sox, NBA, ESPN, etc.)
- health nuts (Equinox, JuicePress, sweetgreen, Shadowbox, byChloe, etc.)
- great thinkers (Facebook, Palantir, McKinsey & Co., CAA, Apple, Lyft, AWAY, etc.)
- groceries (WholeFoods, FreshDirect, Safeway, Eataly, etc.) … and many more!
We make high-quality, great-tasting beverages with the freshest organic ingredients we can source. Find more information about RISE Brewing Co. at www.risebrewingco.com. You can also follow along on Instagram, Facebook, Yelp, or Twitter.