For decades, ambitious and talented individuals from all fields have been drawn to Los Angeles as the place where they can turn their dreams into reality. For L.A. Libations co-founders Pat Bolden, Danny Stepper and Dino Sarti, those dreams involve drinks.
L.A. Libations marked ten years in business in 2018, a decade that has taken the Coke-affiliated beverage accelerator down different paths and directions with a wide variety of products and entrepreneurs. In this clip from their panel discussion with BevNET editor-in-chief Jeff Klineman at BevNET Live Winter 2018, Bolden, Stepper and Sarti reflected on the journey thus far and shared some of the lessons they’ve learned along the way.
Bolden and Stepper noted that while capital is an important piece of the puzzle, the most critical component of a successful brand is the commitment required to stay true to the vision of the brand even as challenges arise. Meanwhile, Sarti cited Aloe Gloe as an example of purposeful brand building, tracing its origins as an aloe vera company through its evolution into an organic plant-infused water platform.