NEW YORK— Detoxwater, the premium aloe-infused water brand, is now available in over 4,000 CVS locations nationwide as part of the pharmacy retailer’s Better Inside & Out program promoting healthier products for the new year. This seasonal set features two of Detoxwater’s best-selling flavors for the first six weeks of 2019: Original (Lychee & White Grape) and Peachberry (Peach & Blueberry).
Launched in 2016 by Kenneth Park, Detoxwater sources the highest-grade aloe vera ingredients available as part of their pledge to bring consumers the healthiest, best-tasting aloe-infused water on the market. Now available in over 8,500 stores nationwide, Detoxwater has expanded its distribution footprint by 1,033 percent over the past two years. Aloe’s growing popularity in the health and wellness space is largely due to the plant’s restorative properties, that are clinically proven to promote digestive and skin health, along with nutrient absorption as well as immune defense.
“We are very thrilled to share all of the health and nutritional benefits of aloe vera to today’s health-conscious consumers by partnering with one of the most prominent pharmacy retailers in the US,” Park noted. “CVS’ Better Inside & Out program will help further educate consumers about how to jump start their new year’s resolutions and develop healthy habits that are achievable and will last year round.”
Detoxwater’s participation in CVS’ Better Inside & Out program is part of the retail chain’s commitment to provide healthier products for consumers. Inclusion in this CVS program follows a long line of wins for Detoxwater in 2018, including their first line extension with the launch of its sixth SKU, Cryptokiwi, along with the brand’s recent launch of Veralixir, a first-of-its-kind aloe supplement shot containing 1.7 fluid ounces of highly-concentrated aloe vera extract.
For more information on Detoxwater, please visit detoxwater.com and follow them at @drinkdetox. For all press inquiries and product sample requests, please email Amy Barbanell at amy@co-opagency.com.
About Detoxwater
Detoxwater is a ready-to-drink beverage made with vitamins, electrolytes and the highest quality aloe vera. Founded by Kenneth Park in 2016, Detoxwater is committed to promoting wellness from the inside out. With only 30 calories per bottle, Detoxwater delivers the clinically proven benefits of pure aloe juice – an ingredient known to support immune function, healthy digestion, nutrient absorption and improved skin elasticity. Certified USDA Organic, OU Kosher, vegan and gluten-free, Detoxwater is available nationwide in six delicious flavors: Original (Lychee & White Grape), Mangaloe, Piñamint, Appleberry, Peachberry, and Cryptokiwi.
About Veralixir
Veralixir is a zero calorie, zero sugar, highly potent aloe shot. With three times the aloe concentration of Detoxwater, Veralixir contains 100 percent hand-harvested aloe, specially grown and selected to deliver optimal benefits for immune, skin and digestive health. This prebiotic aloe formula helps restore and maintain favorable balance of intestinal bacteria in the digestive tract, allowing for an overall improvement in one’s health.
About CVS Pharmacy
CVS Pharmacy, the retail division of CVS Health (NYSE: CVS), is America’s leading retail pharmacy with over 9,600 locations. It is the first national pharmacy to end the sale of tobacco and the first pharmacy in the nation to receive the Community Pharmacy accreditation from URAC, the leading health care accreditation organization that establishes quality standards for the health care industry. CVS Pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS Pharmacy and CVS Health is available at cvshealth.com.