Happy Moose Juice Partners with Boys & Girls Clubs of San Francisco to Launch New Bottled Smoothie

SAN FRANCISCO— Happy Moose Juice (HMJ), a San Francisco based cold-pressed fruit and vegetable juice company, launches their first Corporate Social Responsibility (CSR) program geared towards teaching local youth entrepreneurial skills, product development, marketing and sales know-how and business management.

Together, the group of youth and Happy Moose Juice team members have developed a new smoothie targeting consumers looking for a healthy and delicious beverage that is more fibrous and substantial than the traditional cold-pressed juices the company offers. The new recipe “Hella Berry” consists of strawberries, blueberries, pineapple, apple, banana, beets, lemon, coconut milk and water and will be launched as a co-branded effort by Happy Moose Juice and Boys & Girls Clubs of San Francisco (BGCSF). The “Hella Berry” smoothie will be available for purchase at local retailers including Bi-Rite Market, Boudin Bakery Cafes, Rainbow Grocery, The Mill and select La Boulangerie de San Francisco locations, with 20% of all profits returning directly to the Club and the youth participating on the project.

Founded in 2013 out of a single location pop-up on Valencia St. in the Mission, Happy Moose Juice’s CSR program focuses on teaching entrepreneurship, community building, and healthy living to local youth. This program marks another new development for the young business which supplies signature recipe, cold-pressed juices via wholesale to natural grocers, as well as various food service retail businesses throughout California, and directly to Bay Area corporate offices. The company also offers fresh juices direct to consumers and large scale caterer partners.

Happy Moose Juice is led by 33-year-old founder and CEO Ryan Armistead whose company is comprised of a 10-person team of talented go-getters. He and his team are thrilled to have the opportunity to partner with BGCSF, a nationally recognized organization whose values stand in support of youth betterment. Boys & Girls Clubs of San Francisco, founded in 1891 on Harrison St. in SOMA, provides youth with high-quality programs and support services that allow Club members to be “ready for life” at age 18. BGCSF’s mission is to inspire and enable all young people, especially those from disadvantaged circumstances, to realize their full potential as productive, responsible and caring citizens. Armistead, who built his company from the ground up at age 27, believes that the values of both Happy Moose Juice and BGCSF are well aligned.

“Happy Moose Juice was born out of a dream and sheer determination,” Armistead said. “We started with very little funding and bootstrapped our way to where we are today. We can draw on that experience to relate to these young people and teach them how to start their own businesses, launch a product from the ground up, and help them discover and explore their passions. We are committed to serving our community by offering what we do best: health & happiness!”

Germaine Bond, Willie Mays Clubhouse director echoed Armistead’s passion. “Seeds are being planted in the lives of our teens who will soon be young adults. Many life lessons are being learned,” she said.

Happy Moose Juice Mission and Values

Happy Moose Juice is dedicated to crafting the world’s best juice and to cultivate happiness in anyone we have the opportunity to share our juice with. We accomplish this by merging socially conscious values with a business mission which provides strong investor returns, while also being responsible stewards of our planet and each other. This is evidenced today through many means: By maintaining a steadfast commitment to creating delicious, fresh and healthful beverages; By utilizing imperfect produce for cold-pressing juices to help fight food waste; By helping to bridge the opportunity gap for disenfranchised youth through mentoring.

Boys & Girls Clubs of San Francisco Mission and Values

Boys & Girls Clubs of San Francisco inspires and enables all young people, especially those from disadvantaged circumstances, to realize their full potential as productive, responsible and caring citizens. We believe that young people will achieve extraordinary things when they are provided with skilled and caring staff, fun and effective programs, and first-class facilities in an environment that promotes respect, responsibility and fun. Through our programs, services, and strong personal relationships with youth, BGCSF instills in young people:

  • A sense of competence – the feeling there is something youth can do well.
  • A sense of usefulness – the opportunity to do something of value for other people.
  • A sense of belonging – a place where youth know they are accepted and welcomed.
  • A sense of power or influence – a chance to be heard and to influence decisions.