SEATTLE, Wash. — Bartenders, cocktail enthusiasts, baristas, and mindful imbibers alike will delight in the newest social libation currently turning the beverage world on its end, The Pathfinder Hemp & Root. This brand-new hemp based zero-proof elixir is serving up spirit-lifting cocktails with all of the botanical flavor and none of the booze. Made from fermented and distilled hemp plus a slew of other wild ingredients such as Douglas fir, sage, juniper, saffron, wormwood and angelica root, the unmatched herbaceous flavor, versatility, and good vibes can be enjoyed now, while The Pathfinder Cannabis Spirit, the same great tasting liquid but containing THC, will land in licensed Seattle and Portland cannabis retailers soon.
The Pathfinder, the first and only cross category hemp based spirit, sits at the nexus of two mega-trends disrupting the $2.2 trillion global alcohol industry. Cannabis drinks are projected to be a $2.8 billion market by 2025 and global no-and-low category sales to grow to $74 billion over the same time frame.
“The future of the back bar is changing and we’re at the precipice of cannabis and zero proof spirits helping transform how we enjoy a night out – or in,” said Steven Grasse, co-founder, and creator of Hendrick’s Gin and Sailor Jerry Rum. “These industries don’t need to fight each other for market share, in fact we’re banking on them merging together to create a totally new category. The Pathfinder Hemp and Root is truly ahead of the game.”
The Pathfinder Hemp and Root is an innovative spirit fermented from hemp and carefully refined by copper pot distillation. The base liquid is then blended with an alchemy of wormwood, angelica root, ginger, sage, juniper, saffron, orange peel, and wild-crafted Douglas fir as well as natural terpenes, to yield a revolutionary elixir with both the character and complexity of a spirit – but with none of the harmful effects of alcoholic beverages.
Steeped in the rich history of the American West with a liquid that is just as wild as the landscape and the people that inhabited it, The Pathfinder is inspired by the age of apothecaries and the homemade remedies often employed by pioneers,homesteaders, and snake oil salesmen alike. Hemp & Root equally hearkens to a bygone age as it raises the standard of flavor and quality in non-alcoholic spirits with an eye to the future.
“Where other non-alcoholic brands are built on what’s been taken out, we’re all about what has been put in,” said Guy Escolme, co-founder. “People do not want to compromise, so we set out to create a delicious and complex cannabis-influenced liquid first, which happens to be non-alc.”
The Pathfinder Hemp and Root behaves like a spirit and can be sipped neat, enjoyed on the rocks, used as the base of a cocktail or served with coffee, making it a valuable addition to the back bar of forward-thinking restaurants, bars, cafes, as well as the home bar carts of mindful spirits fans. The Pathfinder Hemp and Root has the intense flavor and aromatic characteristics of a spirit such as an amaro and has wryly been coined “the destroyer of bad vibes.”
“In our brand excavation, we honed in on the history of cannabis in the American West, specifically the mid-to-late 1800’s,” said Chris Abbott, co-founder and cannabis pioneer behind Mr. Moxey’s. “This ‘golden’ era featured an abundance of interesting cannabis elixirs in various medicinal bottles with label declarations such as ‘PAIN DESTROYER.’ The Pathfinder has that same apothecary feel and snake oil salesman-like character.”
Just as whiskey is made from grain and rum from sugarcane, a cannabis spirit has to be from cannabis. The process begins with fermented and distilled hemp for the base and for the flavor, the goal was to recreate the taste of the American West. Botanicals such as wormwood, Angelica root and Douglas fir were blended along with natural terpenes for a distinctly western expression on the nose and the palate. This liquid development took two years and resulted in a pair of one-of-a-kind products: The Pathfinder Hemp and Root, and The Pathfinder Cannabis Spirit with THC.
The Pathfinder Hemp and Root ($35/500ml) is now available for purchase online with national distribution, and is currently available to enjoy at a growing list of bars and restaurants in the Seattle, WA region, as well as Philadelphia and New York City. The Pathfinder Cannabis Spirit containing THC will land in licensed Seattle and Portland cannabis retailers soon.
SIGNATURE SERVES:
The Pathfinder Hemp & Root shines in a spritz, but this unique elixir lends itself to a multitude of delicious concoctions – and can even be enjoyed neat or over ice. For more recipe inspiration, please visit: drinkthepathfinder.com
The Pathfinder Spritz
- 2 oz. The Pathfinder Hemp & Root Spirit
- ½ oz. lemon juice
- Top with seltzer
- Lemon slice garnish
Served over ice in a 12 oz. Collins glass
Pathfinder E & T
- 1 oz. The Pathfinder Hemp & Root Spirit
- 1 shot of espresso
- 4 oz. tonic water
- Lemon peel garnish
Served on the rocks in a 12 oz. Collins glass
PF Negroni
- 1 oz. The Pathfinder Hemp & Root Spirit
- 1 oz. London Dry Gin
- 1 oz. Campari
Serve over a large cube in a rocks glass or fancy coupe with an orange peel garnish
ABOUT THE PATHFINDER HEMP & ROOT
THE PATHFINDER Hemp & Root is a hemp based, non-alcoholic spirit, fermented and distilled to deliver the intense flavor and aromatic characteristics of a spirit with none of the harmful effects of alcoholic beverages.
The Pathfinder is steeped in the rich history of the American West with a liquid that is just as wild as the landscape and the people that inhabited it. Inspired by the age of apothecaries and the homemade remedies often employed by pioneers’ homesteaders and snake oil salesmen alike, Hemp & Root equally hearkens to a bygone age as it raises the standard of flavor and quality in non-alcoholic spirits with an eye to the future.
In drinks, The Pathfinder behaves like a spirit and can be served in coffee, sipped neat, served on the rocks, or used as the base of a cocktail. In other words, it fits right into the back bar of your favorite bar or cafe as well as it does your home bar cart.
- ABV: Zero Proof Spirit
- Bottle Size: 16.9 fl. oz. // 500 mL
- Flavor Profile/Tasting Notes: Bittersweet and gently tart, The Pathfinder Hemp & Root features foremost the distinctive flavor of hemp, balanced out with many of the common herbs, barks, and roots common in traditional amaros and gins. Root cellar aromas highlighted by dried herbs, gentle warming spice, bittersweet citrus, and pine, with a bracing finish.
For more information, please visit drinkthepathfinder.com, for inspiration on all things alchemy check out @drinkthepathfinder, and for press inquiries, please reach out: kylie@punchmedia.biz
ABOUT THE PATHFINDER HEMP & ROOT FOUNDERS
The Pathfinder was born out of a simple question: what will the back bar of the future look like? Three proven trailblazers in their respective fields set out to answer that question with a spirit that only they could dream up. Guy Escolme (expert brand builder with 22 years of experience at Diageo), Chris Abbott (founder of Mr. Moxey’s, a cannabis industry pioneer), and Steven Grasse (founder of Quaker City Mercantile, creator of Hendrick’s Gin, Sailor Jerry Rum, & others) combined their expertise to create an iconic cannabis spirit rooted in the “golden era” of cannabis in the American West. Fermented and distilled hemp make up the base, while a blend of botanicals including wormwood, Angelica root, and Douglas fir combine with natural terpenes for a uniquely western flavor on the nose and palate. The Pathfinder Hemp & Root has the intense flavor and aromatic characteristics of a spirit, without any alcohol, while The Pathfinder Cannabis Spirit contains THC.
For More Information:
https://drinkthepathfinder.com/