The process of successfully transforming a brand into a portfolio company, which is certainly no small feat, was a hot topic of discussion at BevNET Live Winter 2023, which took place last week on December 4 and 5 in Marina Del Rey, California.
In this video from the first day of the event, Harmless Harvest CEO Ben Mand walks attendees through the coconut water producer’s decision-making process concerning its portfolio expansion while providing guidelines and tactics that can produce successful innovation around core products. He speaks about the brand’s successful line extensions, such as its coconut smoothies and yogurt alternatives, as well as its not-so-successful innovations that ultimately flopped, including its coconut panna cottas.