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BevNET TV: An Interview with David Luks of Honeydrop

by Ray Latif and Joshua Pratt, Oct. 11, 2011 at 2:53 pm

Beverage entrepreneurs love to tweak their brands, overhauling packaging and marketing with abandon. But it’s hard to make the changes without a direct objective. Not so for Honeydrop Beverages – a brand of honey-sweetened juices and teas – which went into the redesign process with a clear objective: while the company had found some success within the natural foods channel, founder and CEO David Luks knew that greater growth would require an eventual transition into the mainstream market. Luks understood that a new look had to precede such a move.

BevNET TV: A Recap of NACS 2011

by Ray Latif and Joshua Pratt, Oct. 6, 2011 at 2:16 pm

With over 170 exhibitors showcasing their wares, beverage companies were represented in full force as the 2011 NACS show stormed into Chicago. Packed to the walls with energy shots, juices, teas and sodas, this year’s show featured the usual outrageous promotions (“Meet Snooki from Jersey Shore!”) and over-the-top booths (scantily clad models, immense media screens, a waterslide – yes, a waterslide. You read it right).

BevNET TV: An Interview with Dave Minnick of Purity Organic

by Ray Latif, Oct. 6, 2011 at 10:47 am

Founded in 2006, Purity Organic Juices has quietly carved a successful niche in the premium juice category, achieving a 30 percent growth in revenues in each of the last three years. However, with the July announcement that First Beverage Group had made “a significant investment for a significant part of the company,” the company appears poised to make the leap from a boutique brand to a mainstream player.

Vita Coco Changes NY Distributor to DPS

by Jeffrey Klineman, Oct. 5, 2011 at 2:26 pm

Vita Coco is no longer in an Exclusive relationship. The brand’s co-founder, Mike Kirban, announced today that he was shifting distribution responsibilities for the Manhattan, Brooklyn and Queens regions from…

It’s October: ZICO and Coke Still Courting, Not Consummating

by Jeffrey Klineman, Oct. 5, 2011 at 12:31 pm

There’s no reason to cancel the band or the Justice of the Peace, but it’s obvious that the rumored rush to the altar by Coca-Cola Co., Inc. and Zico Coconut…

NACS New Product Hunt

by Jeffrey Klineman, Oct. 4, 2011 at 3:46 pm

Just as the crowds hitting Cupertino, Calif. for the Apple announcement may have been disappointed by the lack of an iPhone 5 announcement, visitors to the National Association of Convenience…

Hansen’s Hires West “Coaster”

by Jeffrey Klineman, Oct. 3, 2011 at 9:46 am

In a hire that is notable for what it indicates about Hansen Naturals Corp’s increasing emphasis on the Hansen Beverage Co. portfolio of products — long the weak sister to…

Showing the Goods at Pack Expo (+ Photo Gallery)

by John McKenna, Oct. 3, 2011 at 9:30 am

Sometimes the best thing a package can do is get out of the way and show its contents. This approach has paid major dividends for those PET bottle manufacturers that have recently grabbed a significant share of the multi-serve juice container market from the from hitherto unchallenged carton suppliers.