MALK Organics along with Major League Pickleball (MLP) have announced MALK as the official plant-based milk partner of MLP - the first major sponsorship for the leading premium plant-based milk brand.
Nutrabolt, owner of C4 Energy, and WWE, part of TKO Group Holdings (NYSE: TKO), announced an expansion to their multi-year partnership that will see C4 Ultimate Energy, one of the fastest-growing energy drink brands in the United States, become the first-ever Official Energy Drink Partner of WWE.
waterdrop, the European-based pioneer in hydration, is proud to announce the successful closing of an investment round welcoming six world-renowned athletes as investors.
MyMuse, the innovative beverage brand dedicated to sparking creativity and delivering better-tasting, better-for-you functional beverages, proudly announces its collaboration with social media phenomenon, singer and reality star, Dixie D’Amelio.
Lay’s, Sabritas, Gamesa, and Rockstar Energy Drink announced a multi-year sponsorship of Leagues Cup, the official, World Cup-style tournament that features all 47 clubs from Major League Soccer (MLS) and LIGA MX.
Mela Watermelon Water, a premium canned line of bold, crisp 100% watermelon juice, announced its retail partnership with 7-Eleven to begin rolling out on shelves in locations across the U.S.
Tide Amplified Tea, a Florida-based lifestyle brand, is launching one of the nation’s first ready-to-drink (RTD) Yaupon-based functional beverage lines, which is available in three sparkling tropical flavors.
Rhino Rush Energy, a leading name in energy shots, is thrilled to announce its latest high-octane partnership with Formula DRIFT sensation, Matt Field, for the 2024 season.
Flyers Cocktail Co., a prominent brand in the rapidly growing hemp beverage industry, closed its Series Seed round.
If you were the sun, what flavor would you radiate? Well, Snapple is helping answer that burning Q with the launch if its newest juice drink- Snapple Elements Sun, just in time for Solar Eclipse celebrations nationwide!
Simple Times Mixers, the leader in clean-label ultra-premium mixers, has rolled out fully curbside recyclable packaging.
For many sweet tea drinkers, the more sugar, the sweeter the sip. Sweet tea existing without sugar may seem impossible to believe, but Pure Leaf has cracked the code with its newest innovation.
ISOPURE, a leading and innovative protein brand and part of Glanbia Performance Nutrition, announced the latest addition to the ISOPURE portfolio: Collagen Peptides. The product supports healthy joints, hair, skin and nails, plus immune support* with each scoop providing 20 grams of collagen peptides.
Spirited Brands Holdings, Inc. (Spirited Brands), a premium, female-owned beverage innovation company, announces the debut launch of its two new all-natural canned cocktails, Soke and Soula.
