Huxley Bets on Balanced Energy: Less Caffeine, More Electrolytes
“Moderate caffeine” and “hydration” aren’t typically attributes the everyday consumer associates with energy drinks. But Huxley is hoping to change that.
News
BevNET Live: The Strategic Mind Steering Liquid Death’s Lust for Life
At BevNET Live Summer 2025, Liquid Death Chief Strategy Officer Marisa Bertha sat down for a discussion on how the heavy metal CPG company went from canned water to a full health and wellness platform.
Big Goals: How Pablo’s Mate is Aiming to Be Soccer’s Unofficial Energy Drink
New York-based startup Pablo’s Mate is cultivating community with soccer fans, including calling together independent bodegas from across the five boroughs for a little seven-on-seven at Brooklyn’s McCarren Park this Saturday, July 12.
Inside the Evolving On-Premise Landscape: Spirits, RTDs, and What’s Next – CGA by NIQ Q2 2025
The U.S. On-Premise beverage alcohol market is shifting fast—and this exclusive CGA by NIQ x BevNET report uncovers where the momentum is heading. From Tequila overtaking Whiskey as the top-performing spirits category to RTDs dominating growth charts with double-digit gains, the data reveals both challenges and exciting new opportunities across the Bev Alc spectrum.
What’s New in Soda: Shifting Tastes, Rising Stakes – SPINS Q2 2025
Consumer preferences in the soda aisle are shifting—fast. In Q2 2025, both regular and diet/alternative sweetened sodas rebounded with sales growth across natural, MULO, and convenience channels.
Boisson Appoints New Leadership To Steer Direct-To-Consumer Strategy
Adult non-alc retailer Boisson has brought in new leadership after clawing its way back from bankruptcy.
The Zero Proof Playbook: Former Sommeliers On Crafting A Non-Alc Lounge
Former sommeliers at The French Laundry, Ian and Carly Blessing have applied their hospitality expertise to All the Bitter Zero Proof Lounge: a non-alcoholic tasting lounge that combines on-site production of the couple’s bitters line, educational tours, cocktail flights, a full zero-proof bar, local snacks, and a curated NA bottle shop under one roof.
BevNET Live: Staying Disruptive at Any Size with Chobani’s John Frost
As we learned in conversation with Chobani chief customer officer John Frost at BevNET Live Summer 2025 in June, combining a mission-driven philosophy with practical and effective innovation is a considerable challenge, but one well worth the effort.
Energy Reimagined: Sharper Focus, Calmer Minds – Brightfield Group Q2 2025
Brightfield Group’s Q2 2025 Energy Report reveals how the definition of “energy” is evolving from stimulation to stability, with consumers now prioritizing mental clarity, emotional steadiness, and sustainable energy over spikes and crashes.
How Cheeky Cocktails Is Finding Its Fit in a Shifting Beverage Market
Mixers sit at an odd place in the ever-evolving beverage industry. Last year, sales in mixers fell alongside a rise in adult non-alc sales. In turn, mixer brands have positioned themselves as elevated zero-proof options and cocktail ingredients – some have even tried their luck in the ready-to-drink aisle.
Matcha With a Mission: Equitea Pivots To Café Concept
After losing its sole co-packer and walking away from an investment deal, Equitea is pivoting away from adaptogenic RTD teas into a "matcha studio" concept to better connect with its community-based mission.
Taste Radio: The Hip-Hop Icon Building A Whiskey Brand For Everyone
A hip-hop icon. A lifelong bond. A shared passion for craft spirits. And a warehouse full of aged whiskey. When these elements came together, they gave rise to Amber & Opal, a premium honey botanical rye whiskey that’s turning heads in the spirits industry.
KDP Can Cut Ties with Reyes-Owned Bottler, Cleared to Expand DSD
Keurig Dr Pepper (KDP) has been cleared to cut ties with distributor and bottler Reyes Coca-Cola, after a Texas judge ruled last week that the soda giant has a right to not renew a long term agreement with the company.
National Beverage Credits LaCroix Marketing with Q4, Fiscal Year Growth
Touting strong sales propelled by innovation and marketing for its portfolio leader LaCroix, National Beverage Corp. wrapped its fiscal year with positive gains, reporting net sales of $1.2 billion, up from $1.9 billion in 2024.