Smul Enters Functional Drinks, Heat-And-Eat Meals
South African plant-based nutrition brand Smul is adding four RTD functional drink lines and heat-and-eat meals to its portfolio.
News
La Colombe Kicks Off World Cup Campaigns with Refreshed Assortment
Sporting a booth designed to look like a Premier soccer stadium at the Natural Products Expo West trade show this week, the company showcased new innovations and packaging across La Colombe’s family of coffee products.
De Soi Targets Daytime Use Occasions with Adaptogenic ‘Social Spritz’
De Soi, the non-alcoholic apéritif brand co-founded by Katy Perry, is pursuing daytime consumption with the upcoming release of a line of adaptogen-infused beverages featuring a lighter flavor profile.
RTDs Brighten an Otherwise Soft Bev-Alc February
Spirits-based ready-to-drink cocktails (RTDs) posted another blowout two-week period, up more than 30% in dollar sales, as brands such as Cutwater and Sun Cruiser continued to pull consumers away from former leaders, according to an analysis of NIQ data from Goldman Sachs Equity Research.
Pricklee Rebrands as Natural Hydration Drink, Raises $2M
After five years in business and hot off raising a $2 million seed round, Pricklee has rebranded its offerings and repositioned itself from a cactus water to a “natural hydration” drink as it seeks to scale national distribution and become more competitive in mainstream channels.
Pepsi Ventures Group Chief Daniel Grubbs Exits
PepsiCo is entering a new phase as longtime executive Daniel Grubbs announced his departure this week after a decade spent managing the company's venture portfolio.
Vital Proteins Taps into RTD Ingestible Beauty with Collagen Sparkling Water
Vital Proteins, the brand widely credited with helping mainstream collagen in consumer-facing products, announced today the launch of Collagen Sparkling Water, seeking to meet consumer demand for hydration with proven added benefits.
Edible Garden Enters RTD Protein with Tetra Pak Partnership
Indoor farming business Edible Garden is expanding into RTD nutritional shakesv through a manufacturing partnership with Tetra Pak.
Black Rifle Sees Momentum Ahead After ‘RTD Softness’ in 2025
Black Rifle Coffee Company is optimistic that it has a “streamlined platform” and “strong momentum” fueling growth, according to the company’s full year and Q4 2025 earnings report today.
Caliwater Adds Benson Boone As Investor, Ambassador
Caliwater has added Seattle-born, Grammy-nominated artist Benson Boone to its cap table, following singer Demi Lovato last March.
Taste Radio: She Built A ‘Nation’ Of Millions In CPG’s Toughest Category
Five people. Seven-figure DTC. Nationwide Whole Foods distribution. Ashley Nickelsen, the founder and CEO of nutrition bar and chocolate brand B.T.R. Nation, reveals how she turned velocity, online sales data, and creative-first Meta ads into a disciplined omnichannel growth engine – without shortcuts in one of grocery’s most competitive categories.
Kombucha Culture Enters U.S. With Gen Z Lifestyle Pitch
Costa Rica-based Kombucha Culture is scaling into the U.S. after building its brand in its home country over the last decade.
Spindrift Enters Iced Tea Category with First Non-Carbonated Innovations
As it stretches its innovation capabilities, Spindrift is introducing its first non-carbonated beverage line: Spindrift Iced Tea.
Distribution: Chameleon Flash Brew Launches in Erewhon
Famous for its flagship cold brews, Chameleon Coffee is testing out a new coffee style with the launch of its functional Flash Brew RTD line in all Erewhon stores this month.