Powder Country: Drink Mixes are Growing Faster Than RTDs
For powdered beverage brands, the outlook is a lot brighter than Crystal Light. Over the past four years, the growth rate of powders and mixes has been twice that of liquid beverages.
News
Reviews: Update Brings the Energy, Ginja Snap Brings the Spice
This week's reviews sees us dive into Kim Kardashian's new caffeine-free energy venture Update, as well as a wholesome new ginger water.
Waves Below the Surface: The Original ‘Healthy Beverage’ Category Gets Roiled by Health and Wellness Concerns
The way consumers are approaching the bottled water category is transforming, from the packaging formats they’re most likely to buy to the amount they purchase.
Distribution: Drink Hippie Debuts Functional Coffee Concentrate at Target; Natalie’s Scales with Costco
Drink Hippie – the wellness beverage platform co-founded by actress Sasha Pieterse – is entering its next chapter with the debut of Hippie Brew, a functional coffee concentrate
Gutsi Looks to Establish BFY Platform, Launches as Public Company
After nearly 15 years running a beverage services firm, Bob Groux is taking to the brand side with the launch of Gutsi, a new gut health friendly functional beverage brand trading on the public markets.
Report: Sazerac Offered $15 Billion For Brown-Forman
Sazerac made an approximately $15 billion bid for Brown-Forman, according to a new report from the Wall Street Journal.
Energy, Sports Drinks Lead Beverage Sales In C-Stores – But Traffic Is Stalling
Beverages represent the second-highest category of in-store sales in the convenience channel, according to new data from the National Association of Convenience Stores.
Gatorade Goes “Longer-Lasting” In Overhaul to Build Non-Athlete Appeal
The biggest name in sports drinks is changing its playbook.
2026 M&A: What’s Shaping Buyers’ Wishlists?
After more than a year marked by lower deal counts but rising enterprise value, the food and beverage M&A market is both cautious and selective, though deals may accelerate if macro conditions stabilize.
New RTDs from SunnyD, Post Meridiem, Vodkade and Rancho La Gloria
In the latest ready-to-drink news, SunnyD brings back ‘purple stuff’, Chandon takes a six-year swing at reinventing the spritz, and espresso martinis go decaf.
Distribution: Costco Resets Grow Super Coffee, Oatly
Costco is bringing a slate of new innovations to its warehouses this Spring, as several brands have announced expansions in the national club chain.
Lucille Health Secures Funding to Scale Senior Nutrition Platform
Lucille Health has closed a multi-million dollar funding round led by IRIS Ventures to fund a distribution expansion for its first product line, nutrition shakes, and support R&D efforts for future category expansion.
Beverage Sales Heating Up As Volume Gains In Early April
We’re still only in April, but the pre-summer indicators are positive this month as non-alcoholic beverages continued to accelerate sequentially on the back of strong volume gains and stable pricing.
Cutwater and Surfside Push Triple Digits as Overall Spirits Sales Turn Positive
Springtime must be here because total bev-alc dollar sales flipped to positive (+0.5%) in the two-week period ending April 4 – a sequential improvement from -0.8% in the four-week window and -1.2% in the twelve-weeks, according to the latest analysis of NIQ data from Goldman Sachs Equity Research.